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Responsibilities

About the Team:
TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

This position is for an existing vacancy

About the Role:
The Agency Partnerships Manager (APM) is responsible for hitting revenue goals, building relationships with advertising agencies, and helping agencies drive business results on TikTok through product consultation, education, and support. Success as an APM requires strong sales skills, a strong partnership with Client Solutions Managers (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment. This position is full-time and based out of our Toronto, Canada office.

Responsibilities:
- Own and grow strategic partnerships with major Canadian agency groups (HoldCos and key independents), serving as a senior point of contact across planning, investment, and executive teams
- Position TikTok as a core partner in agency planning cycles, influencing media allocation across Canada-led and North America/global campaigns
- Lead Joint Business Planning (JBP) with agency partners, aligning TikTok solutions to business priorities and unlocking incremental investment across key verticals and accounts
- Drive revenue growth through agencies by expanding share of wallet within existing clients and unlocking new budgets, including US/global investment into Canada
- Navigate complex, multi-market account structures, partnering with global and US teams to ensure Canada is represented and scaled in broader campaigns
- Influence and orchestrate cross-functional teams (Product, Measurement, Creative, Marketing Science, Partnerships) to deliver integrated solutions
- Champion adoption of emerging products, with a focus on scaling performance and commerce solutions in a high-growth market

Qualifications

Minimum Qualifications
- 5+ years of experience in digital media, agency partnerships, or sales.
- Strong understanding of HoldCo structures and agency planning processes, including how investment decisions are made locally and internationally.
- Proven track record of managing and growing revenue across agency-driven portfolios
- Experience working on multi-market or cross-border campaigns, collaborating with global teams
- Deep understanding of digital advertising fundamentals, including auction-based buying, measurement, and full-funnel strategy

Preferred Qualifications
- Experience managing or partnering with top agency groups (e.g., GroupM, Omnicom, Publicis, Dentsu, IPG) and their key accounts
- Demonstrated ability to influence senior agency stakeholders (VP, SVP, C-suite) and shape investment strategies
- Track record of unlocking incremental budgets through agency relationships, including exporting or localizing global campaigns.
- Strong consultative selling and storytelling skills, with the ability to translate global strategies into locally relevant execution
- Experience driving cross-functional alignment across regional and global teams.
- Understanding of advertising and regulatory landscape, including privacy and measurement considerations
- Proven ability to operate in a lean, high-impact environment, balancing strategic influence with hands-on execution

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in digital media, agency partnerships, or sales.
- Strong understanding of HoldCo structures and agency planning processes, including how investment decisions are made locally and internationally.
- Proven track record of managing and growing revenue across agency-driven portfolios
- Experience working on multi-market or cross-border campaigns, collaborating with global teams
- Deep understanding of digital advertising fundamentals, including auction-based buying, measurement, and full-funnel strategy

Preferred Qualifications
- Experience managing or partnering with top agency groups (e.g., GroupM, Omnicom, Publicis, Dentsu, IPG) and their key accounts
- Demonstrated ability to influence senior agency stakeholders (VP, SVP, C-suite) and shape investment strategies
- Track record of unlocking incremental budgets through agency relationships, including exporting or localizing global campaigns.
- Strong consultative selling and storytelling skills, with the ability to translate global strategies into locally relevant execution
- Experience driving cross-functional alignment across regional and global teams.
- Understanding of advertising and regulatory landscape, including privacy and measurement considerations
- Proven ability to operate in a lean, high-impact environment, balancing strategic influence with hands-on execution

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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