9 jobs for "Paid Search Senior Associate, Integrated Media"

Responsibilities

"TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of ""Discover great places, Empower local businesses"" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth."

1. Own day-to-day product operations and program management for TTLS's C-side products; partner with Product, Design, and Data to build and land consumer-facing capabilities that improve booking conversion and scale the business.
2. Act as the core bridge between business and product - embed with users and frontline teams, surface and structure real pain points across search, detail, booking, and post-booking, and translate complex business scenarios into clear, effective product solutions.
3. Own the end-to-end launch of new C-side features and key projects - define the GTM strategy and multi-region roll-out plan, manage the overall timeline, and ensure high-quality delivery of key milestones.
4. Establish a robust user experience and feedback loop - systematically collect VoC, UX defects, and competitive benchmarks across the full consumer funnel; stay tightly aligned with Product to drive continuous iteration.
5. Codify methodology and best practices for C-side product operations; build the product health dashboard and evaluation framework (conversion, retention, NPS, complaint rate); use data and business insight to drive growth.

Qualifications

Minimum Qualifications
- Bachelor's degree with 5+ years of internet product operations or program management experience.
- Fluent English across reading, writing, listening, and speaking, usable as a daily working language.

Preferred Qualifications:
- C-end internet product experience (Travel, OTA, e-commerce, content, lifestyle) preferred.
- Solid end-to-end product operations capability; proven track record of leading complex new-feature GTM and large-scale programs; strong business judgment on business trajectory, competitive landscape, and market dynamics.
- Deep sensitivity to C-end conversion mechanics (landing page, pricing display, payment, A/B testing); strong data sensitivity, and interpret funnel data.
- Excellent stakeholder management with the ability to manage conflict and drive alignment across teams.
- Able to clarify ambiguous problems, frame them broadly, and answer with structured logic.
- Willing to stay close to the frontline; pragmatic, truth-seeking, with strong self-drive (Strong Ownership), accountability, and empathy.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree with 5+ years of internet product operations or program management experience.
- Fluent English across reading, writing, listening, and speaking, usable as a daily working language.

Preferred Qualifications:
- C-end internet product experience (Travel, OTA, e-commerce, content, lifestyle) preferred.
- Solid end-to-end product operations capability; proven track record of leading complex new-feature GTM and large-scale programs; strong business judgment on business trajectory, competitive landscape, and market dynamics.
- Deep sensitivity to C-end conversion mechanics (landing page, pricing display, payment, A/B testing); strong data sensitivity, and interpret funnel data.
- Excellent stakeholder management with the ability to manage conflict and drive alignment across teams.
- Able to clarify ambiguous problems, frame them broadly, and answer with structured logic.
- Willing to stay close to the frontline; pragmatic, truth-seeking, with strong self-drive (Strong Ownership), accountability, and empathy.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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