246 jobs for "Product Marketing"

Responsibilities

Our team's mission is to build and expand Japan's Sports & News content ecosystem, providing users with diverse, high-quality entertainment and valuable information. We develop and support a broad range of talent-from emerging sports creators to top athletes and journalist creators-through tailored enablement and strategic collaboration with agencies, MCNs, media organizations, and other business partners. Working closely with internal product, PR, marketing, and creator teams, we drive scalable initiatives that accelerate creator growth and strengthen the broader ecosystem.

Responsibilities
1. Creator Growth & Enablement
- Serve as a strategic partner for sports and news creators, providing personalized 1:1 support or 1-to-many enablement programs (e.g., workshops, webinars, office hours, or community sessions), including content reviews and growth planning.
- Elevate content quality by delivering educational programs and resources (e.g., best-practice guides, tutorials) that empower creators to master the platform, storytelling, and editing techniques.
- Foster an engaged creator community by scaling best practices and facilitating knowledge sharing across creators.
- Proactively identify challenges faced by creators and partners, and develop practical, scalable solutions in a fast-paced environment.
2. Partnership Management
- Build and nurture strategic relationships with major sports management agencies, MCNs, and professional club teams (e.g., NPB, J.League), and major media organizations/publishers.
- Act as the primary point of contact for agencies and teams to align on growth objectives, streamline onboarding processes, and drive joint initiatives to maximize the success of their talent and players on TikTok.
3. Athlete Onboarding & Consultation
- Lead the onboarding process for top athletes joining TikTok, ensuring seamless account setup and a foundational understanding of the platform.
- Provide ongoing consultation on account operations, trend-aligned content strategies, and in-app features to optimize performance and engagement.
4. News Journalist Creator Onboarding & Consultation
- Lead the onboarding of prominent journalists and other top-voice news creators, including credibility assessment, trust-based personal communication, account setup support, and platform guidance.
- Provide ongoing, high-touch account support for journalists and sensitive media partners, applying nuanced judgment to content, operational, and relationship-management matters.
- Lead the design and execution of reward and recognition programs for journalist creators, with a focus on partner-specific customization and thoughtful evaluation of creator eligibility.
- Plan and deliver educational sessions and creator events for journalist creators, including live facilitation, real-time Q&A, and end-to-end ownership of in-person events with appropriate editorial oversight.
5. Data-Informed Optimization
- Track performance data for assigned creators and define key success metrics.
- Analyze trends to identify improvement opportunities and rapidly iterate on support strategies to drive continuous growth for creators.
- Leverage data and insights to inform recommendations, measure program effectiveness, and continuously optimize creator growth strategies.

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 3+ years of experience in talent management, creator management, partnership management, or a related field.
- Strong organizational and operational skills, with the ability to manage complex schedules and execute tasks with high attention to detail.
- Strong problem-solving skills with the ability to adapt quickly, prioritize effectively, and manage multiple initiatives in a fast-paced environment.
- Data-driven mindset with the ability to interpret performance metrics and translate insights into actionable strategies.
- Proficiency in Japanese and English is required to collaborate with Japanese partners and key stakeholders globally, where English is a primary working language.

Preferred Qualifications
- Direct experience in content production, editing, or creative direction.
- Passion for and strong understanding of Japan's sports, journalism, and media industries, including market trends, key players, news and sports content formats, and the distinct needs and working practices of journalist creators.
- Demonstrated experience in short-form video production or editing, with the ability to analyze content and provide actionable feedback on storytelling and visual appeal.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree or equivalent practical experience.
- 3+ years of experience in talent management, creator management, partnership management, or a related field.
- Strong organizational and operational skills, with the ability to manage complex schedules and execute tasks with high attention to detail.
- Strong problem-solving skills with the ability to adapt quickly, prioritize effectively, and manage multiple initiatives in a fast-paced environment.
- Data-driven mindset with the ability to interpret performance metrics and translate insights into actionable strategies.
- Proficiency in Japanese and English is required to collaborate with Japanese partners and key stakeholders globally, where English is a primary working language.

Preferred Qualifications
- Direct experience in content production, editing, or creative direction.
- Passion for and strong understanding of Japan's sports, journalism, and media industries, including market trends, key players, news and sports content formats, and the distinct needs and working practices of journalist creators.
- Demonstrated experience in short-form video production or editing, with the ability to analyze content and provide actionable feedback on storytelling and visual appeal.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile