132 jobs for "Product Marketing Lead"

Responsibilities

The LATAM Operations team drives TikTok Shop's business in Latin America, operating across markets including Mexico and Brazil. We handle full-cycle seller onboarding, brand incubation and acceleration, creator ecosystem development, campaign execution, cross-border operational capability building, and end-to-end buyer experience.

We are organized into vertical Category Management teams covering brand expansion, localized category operations, and merchant lifecycle growth, alongside centralized functions for creator operations, campaign operations, project management, and agency partnerships. Working closely with product, commercial, logistics, and governance teams, we tailor local strategies for merchants ranging from emerging local sellers to international brands.

You will help build content commerce models designed for Latin American consumption patterns, shaping the experience for sellers, creators, and buyers across the region.

About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities
- Responsible for merchant recruitment and growth operations. Core objectives of increasing the number of available merchants, merchant activity, and GMV growth;
- Conduct tiered operations throughout the merchant lifecycle, identifying the key needs of novice, growing, high-quality, and benchmark merchants, and developing differentiated activation, retention, and growth strategies;
- Plan and implement recruitment activities, email marketing, digital marketing, merchant tasks, incentive policies, merchant communities, merchant seminars, and other educational activities to improve merchant reach and engagement efficiency;
- Build localized merchant education and growth content, covering core operational scenarios such as platform rules, store operations, product selection, traffic and advertising, logistics fulfillment, after-sales service, and compliance;
- Analyze merchant lifecycles, operational performance, and core pain points using data-driven methods, identify growth opportunities that can be addressed through scalable operations, and continuously optimize strategies;
- Collect merchant feedback and operational issues, drive relevant teams to complete problem-solving loops, and continuously optimize seller experience and merchant operational efficiency;
- Collaborate with teams specializing in algorithms, user growth, marketing, product, recruitment, customer service, and fulfillment to drive the implementation of large-scale projects and empower growth for tens of thousands of sellers.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 3+ years of e-commerce related work experience
- Experience in large-scale user or merchant growth, familiar with operational methods such as merchant recruitment, incentive policies, marketing, advertising, merchant community building, and merchant education;
- A merchant lifecycle operation mindset, able to design and implement operational strategies around merchant activation, engagement, retention, growth, and GMV improvement;
- Data-sensitive, able to define goals, build metrics, track progress, analyze complex business problems and identify growth opportunities, and continuously iterate operational strategies;
- Excellent cross-team collaboration and project driving ability, able to work with partners of different functions and levels to promote the implementation of complex projects;
- Fluent in English and Portuguese

Preferred Qualifications:
- Experience in cross-border e-commerce, platform merchant operation, or merchant growth
- Experience in the Latin American market, especially the Brazilian market, is preferred.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 3+ years of e-commerce related work experience
- Experience in large-scale user or merchant growth, familiar with operational methods such as merchant recruitment, incentive policies, marketing, advertising, merchant community building, and merchant education;
- A merchant lifecycle operation mindset, able to design and implement operational strategies around merchant activation, engagement, retention, growth, and GMV improvement;
- Data-sensitive, able to define goals, build metrics, track progress, analyze complex business problems and identify growth opportunities, and continuously iterate operational strategies;
- Excellent cross-team collaboration and project driving ability, able to work with partners of different functions and levels to promote the implementation of complex projects;
- Fluent in English and Portuguese

Preferred Qualifications:
- Experience in cross-border e-commerce, platform merchant operation, or merchant growth
- Experience in the Latin American market, especially the Brazilian market, is preferred.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile