109 jobs for "Marketing Strategy Lead"

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Paris office.

Responsibilities:
- Map the ecommerce category and subcategories landscape, and define priority on which segment to be developed in collaboration with partners.
- Define a go-to market strategy for a category/sub-category and build clear roadmap to manage long-tail partners.
- Plan, execute and maintain category performance.
- Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform.
- Work cross functionally with internal teams and external service vendors to help partners with content on platform.
- Own internal projects to contribute to the ecommerce ecosystem as a whole (including campaigns, product launches, B2B marketing).
- Come up with initiatives to continuously improve competitiveness advantage.

Qualifications

Minimum Qualifications:
- Strong knowledge of the France ecommerce industry landscape, consumer demands, digital evolution and mobile transformation.
- Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills.
- Ability to thrive in ambiguity and adapt quickly to change.
- Proficiency in English and French is required to communicate with internal stakeholder and external merchants.

Preferred Qualifications:
- Fast learner with a strong can-do attitude.
- Strong team player, accountable owner of individual performance, and ultimately focused on delivering high standards and results. Proven ability to successfully thrive in a changing and fast-moving industry
- Eager to win, growth driven, business mindset, result driven.
- Strong sense of social content (livestream and short-video is a preference), content marketing, influencers, and creativity in the categories.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Strong knowledge of the France ecommerce industry landscape, consumer demands, digital evolution and mobile transformation.
- Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills.
- Ability to thrive in ambiguity and adapt quickly to change.
- Proficiency in English and French is required to communicate with internal stakeholder and external merchants.

Preferred Qualifications:
- Fast learner with a strong can-do attitude.
- Strong team player, accountable owner of individual performance, and ultimately focused on delivering high standards and results. Proven ability to successfully thrive in a changing and fast-moving industry
- Eager to win, growth driven, business mindset, result driven.
- Strong sense of social content (livestream and short-video is a preference), content marketing, influencers, and creativity in the categories.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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