141 jobs for "Product Marketing Manager"

Responsibilities

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

We are on the lookout for Account Managers who can drive growth and enrich our ecosystem. TikTok's local services partnerships are a critical means of accelerating the platform's service offerings to users and merchants. As a Account Manager, you are expected to provide deep product insights and ongoing consultative support to TikTok's product and local services teams. The immediate focus will be on top local services partners in dine-in to further accelerate service offerings on TikTok.

Responsibilities:
1. Support business development efforts by identifying and reaching out to potential merchants in the food/dine-in industry
2. Assist in managing and maintaining relationships with existing key accounts
3. Execute marketing campaigns including short video and LIVE-based promotions to drive merchant performance
4. Coordinate with cross-functional teams (content, ops, product) to ensure smooth campaign delivery
5. Analyze basic performance metrics (traffic, conversion, GMV) and support optimization of campaigns
6. Assist in merchant onboarding, training, and adoption of TikTok Local Services products

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or related field
- 3+ years of experience in account management, sales, operations, or marketing
- Strong interest in food/dine-in, e-commerce, or local services industry
- Good communication and stakeholder management skills
- Willingness to learn, proactive, and able to work in a fast-paced environment

Preferred Qualifications:
- Exposure to digital marketing, content platforms, or social media (TikTok preferred)
- Basic understanding of campaign performance metrics (CTR, conversion, ROI, etc.)
- Proven experience in startups, e-commerce, or platform businesses is a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $72200 - $143640 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or related field
- 3+ years of experience in account management, sales, operations, or marketing
- Strong interest in food/dine-in, e-commerce, or local services industry
- Good communication and stakeholder management skills
- Willingness to learn, proactive, and able to work in a fast-paced environment

Preferred Qualifications:
- Exposure to digital marketing, content platforms, or social media (TikTok preferred)
- Basic understanding of campaign performance metrics (CTR, conversion, ROI, etc.)
- Proven experience in startups, e-commerce, or platform businesses is a plus

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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