119 jobs for "Platform Marketing Lead"

Responsibilities

About TikTok SMB
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

About SMB Business Operations/Projects:
TikTok's SMB Business Operations team plays a critical role in enabling efficient, scalable growth across EMEA. We work closely with Sales, Growth & Acquisition, and Marketing teams to drive strategic initiatives that help businesses of all sizes thrive on TikTok. This internship sits within the New Business workstream and offers hands-on exposure to how a global tech platform identifies and develops its advertiser pipeline.

About the Role:
This is an operational and analytical internship designed for a curious, detail-oriented graduate/intern who is eager to get stuck into meaningful work from day one. You will play a key supporting role in TikTok's New Business efforts, helping to manage and enrich a high-volume pipeline of inbound leads and advertiser accounts. This is not a client-facing role, but it is a great stepping stone for someone who is open to a customer-facing career path in the future.

Key Responsibilities:
- Work through a high-volume leads pipeline, reviewing each lead individually to assess quality against TikTok's Ideal Customer Profile (ICP)
- Conduct manual lead enrichment where information is incomplete, using tools such as Lusha, LinkedIn Sales Navigator, and other research platforms
- Develop a solid understanding of what makes a strong SMB advertiser for TikTok, and apply that judgment consistently across the pipeline
- Maintain accurate and up-to-date records across the leads module, flagging patterns or data quality issues to the Business Operations Lead
- Support the broader Business Operations team with ad hoc project tasks, reporting, and analysis as needed
- Collaborate with internal stakeholders to share findings and contribute to improving lead qualification processes

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply.

Qualifications

Minimum Qualifications
- Currently pursuing a bachelor's degree or above. Applicants must be enrolled in their studies for the entire internship duration.
- Available for 3-6 months.
- Strong attention to detail and a methodical, process-driven approach to tasks
- Comfortable working with data and spreadsheets; basic Excel skills required
- Good written communication skills and confidence in summarising findings clearly
- Some familiarity with CRM tools, sales platforms, or lead generation concepts
- Work experience in a Advertising, Marketing, Operations or related fields

Preferred Qualifications:
- Studying an Business, Marketing, Communications, Data Analytics degree or a related discipline
- An understanding of the SMB advertiser landscape
- An interest in digital marketing, social media, or the tech industry

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Currently pursuing a bachelor's degree or above. Applicants must be enrolled in their studies for the entire internship duration.
- Available for 3-6 months.
- Strong attention to detail and a methodical, process-driven approach to tasks
- Comfortable working with data and spreadsheets; basic Excel skills required
- Good written communication skills and confidence in summarising findings clearly
- Some familiarity with CRM tools, sales platforms, or lead generation concepts
- Work experience in a Advertising, Marketing, Operations or related fields

Preferred Qualifications:
- Studying an Business, Marketing, Communications, Data Analytics degree or a related discipline
- An understanding of the SMB advertiser landscape
- An interest in digital marketing, social media, or the tech industry

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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