141 jobs for "Product Marketing Manager"

Responsibilities

The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative E-commerce platform that helps shoppers discover and purchase products within the app, TikTok E-commerce enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting merchants and creators through our safe and trusted shopping platform.

We are looking for someone with an entrepreneurial spirit, who is adaptable, collaborative, and is able to work with a number of merchants, and internal stakeholders in a fast paced and exciting environment.

Role & Responsibilities
- Responsible for the Home & living categories
- Map the category landscape, and define priority on which segment to be developed in collaboration with partners
- Build the category/sub-category and a clear roadmap to manage long-tail partners
- Plan, execute and maintain category performance
- Partners acquisition and onboarding: identify potential partners, build onboarding solutions (including business model suggestions, creator affiliation, partners education) and set up their mid and long term account plan and help them grow their business sustainably on the platform
- Work cross functionally with internal teams and external service vendors to help partners with content on platform
- Own internal projects to contribute to the category's ecosystem as a whole (including campaigns, product launches, B2B marketing)
- Come up with initiatives to continuously improve competitiveness advantage

Qualifications

Minimum Qualifications
- German fluency as clients, partners and sellers do primarily communicate in German
- 1+ years of relevant work experience in Business Development/Sales/Account Management/New Seller or User Acquisition, or equivalent fields
- Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills
- Customer service orientation and experience working in a client-facing capacity
- Strong sense of social content (livestream and short-video is a preference)

Preferred Qualifications
- Strong network of German selling partners and strong knowledge of the Germany e-commerce category industry landscape, consumer demands, or digital evolution
- Eager to win, growth driven, business mindset, result driven
- Collaborative and open to changes and challenges and learn
- A fast learner with a good sense of judgment and original thinking
- Ability to thrive in ambiguity and adapt to change quickly

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- German fluency as clients, partners and sellers do primarily communicate in German
- 1+ years of relevant work experience in Business Development/Sales/Account Management/New Seller or User Acquisition, or equivalent fields
- Strong interpersonal skills, excellent communication and negotiation skills, logical thinking, and analytical skills
- Customer service orientation and experience working in a client-facing capacity
- Strong sense of social content (livestream and short-video is a preference)

Preferred Qualifications
- Strong network of German selling partners and strong knowledge of the Germany e-commerce category industry landscape, consumer demands, or digital evolution
- Eager to win, growth driven, business mindset, result driven
- Collaborative and open to changes and challenges and learn
- A fast learner with a good sense of judgment and original thinking
- Ability to thrive in ambiguity and adapt to change quickly

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile