103 jobs for "Performance Marketing Lead"

Responsibilities

The Category teams at TikTok Shop partner with brands and SMBs, helping them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment. We are now hiring a driven and detail-oriented individual to support the team across two key focus areas: business development and account management operation.

Are you eager to gain hands-on experience in business development, influencer marketing, and e-commerce? Want to work on real projects that drive impact? At TikTok Shop, we're reshaping how brands connect with creators and consumers-and this is your chance to be part of it! As a graduate you'll be directly involved in identifying top brands, supporting partnerships, and optimizing campaign execution.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
Business Development
- Research and qualify top brands and merchants for onboarding.
- Outreach and engage with potential partners as a Sales Development Representative.
- Manage pipelines, track leads, and update CRM to drive growth.
- Prepare pitch decks, outreach materials, and performance reports that shape brand success.
Account Management & Operations
- Support sellers in campaign execution and policy incentive enrollment to maximize their performance.
- Collaborate with TikTok creators and agencies to match brands with influencers for high-impact partnerships.
- Assist in preparing business review reports, offering insights to improve strategies.
- Coordinate creator seeding and product sampling initiatives for brand promotion.
- Handle daily operational tasks, proactively addressing merchant concerns and ensuring smooth workflows.

Qualifications

Minimum Qualifications:
- Individuals who will complete or have recently completed a degree in Business management, Business development, account management or a similar field.
- Excellent written and verbal communication skills in English to speak with internal and external stakeholders.
- Strong analytical instincts and confidence using data and spreadsheets to solve real business questions.
- Clear communication and relationship-building skills, with the confidence to contribute in a fast-moving, multicultural team.
- Proactive, organized, and ready to take ownership, test ideas, and learn quickly from day one.

Preferred Qualification:
- Genuine curiosity about e-commerce, social commerce, consumer goods, brands, and how people discover products online.
- Previous internship or work experience in sales, business development, influencer marketing, or e-commerce.
- Familiarity with TikTok Shop or TikTok creator content.
- Experience using CRM or campaign tracking tools to optimize workflows.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Individuals who will complete or have recently completed a degree in Business management, Business development, account management or a similar field.
- Excellent written and verbal communication skills in English to speak with internal and external stakeholders.
- Strong analytical instincts and confidence using data and spreadsheets to solve real business questions.
- Clear communication and relationship-building skills, with the confidence to contribute in a fast-moving, multicultural team.
- Proactive, organized, and ready to take ownership, test ideas, and learn quickly from day one.

Preferred Qualification:
- Genuine curiosity about e-commerce, social commerce, consumer goods, brands, and how people discover products online.
- Previous internship or work experience in sales, business development, influencer marketing, or e-commerce.
- Familiarity with TikTok Shop or TikTok creator content.
- Experience using CRM or campaign tracking tools to optimize workflows.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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