104 jobs for "Business Manager, Product Marketing"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

At TikTok, our Global Business Solutions (GBS) team provides integrated digital marketing solutions for brands and advertisers across the globe. We inspire businesses of all sizes and industries to grow their brand and customer base around the world. We work with brands of all sizes, be it SMBs, large businesses or agencies, empowering them to connect and engage with their audiences through entertaining videos and ad formats. We are a dynamic and high-growth team that uses a consultative sales approach to help our clients think differently about their marketing strategies.

Responsibilities
- Define business priorities and operational strategies for TikTok Shop and open-loop eCommerce advertising to drive business growth and achieve revenue targets.
- Work closely with key clients in Korea to understand their business objectives and marketing challenges, and provide tailored advertising solutions.
- Conduct market research, gather client feedback and analyze competitor offerings to identify market opportunities and drive product improvements with product teams.
- Partner with Sales, Product, Client Operations and other XFN teams to drive product GTM, market education and best-practice sharing, accelerating product adoption and revenue growth.
- Develop scalable eCommerce advertising playbooks, KPI frameworks and business monitoring mechanisms to improve operational efficiency and drive business growth.

Qualifications

Minimum Qualifications
- 3+ years of experience in eCommerce performance advertising, digital advertising, product strategy or product marketing, and a strong understanding of performance advertising growth and GTM.
- Experience managing performance advertising clients or agencies, with the ability to understand client challenges and develop actionable growth strategies.
- Strong analytical and problem-solving skills, with the ability to identify growth opportunities through data insights and market feedback.
- Strong commercial acumen and market insight, with an understanding of advertiser objectives, the digital marketing ecosystem and industry trends.
- Excellent cross-functional collaboration and project management skills, with the ability to drive alignment and deliver business results.
- Fluency in Korean and English to support client engagement in Korea and cross-functional collaboration.

Preferred Qualifications
- Proficiency in Excel for data analysis; proactive and adaptable in a dynamic, fast-paced environment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 3+ years of experience in eCommerce performance advertising, digital advertising, product strategy or product marketing, and a strong understanding of performance advertising growth and GTM.
- Experience managing performance advertising clients or agencies, with the ability to understand client challenges and develop actionable growth strategies.
- Strong analytical and problem-solving skills, with the ability to identify growth opportunities through data insights and market feedback.
- Strong commercial acumen and market insight, with an understanding of advertiser objectives, the digital marketing ecosystem and industry trends.
- Excellent cross-functional collaboration and project management skills, with the ability to drive alignment and deliver business results.
- Fluency in Korean and English to support client engagement in Korea and cross-functional collaboration.

Preferred Qualifications
- Proficiency in Excel for data analysis; proactive and adaptable in a dynamic, fast-paced environment.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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