105 jobs for "Performance Marketing Lead"

Responsibilities

Team Introduction
The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products-like lead generation and app advertising across various industry verticals.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

About the Role
We're looking for a curious, analytical, and execution-focused intern to join our Global Product Marketing team, focusing on closed-loop Mini Games and Mini Series as solutions. You'll work closely with Product Marketing Managers (PMMs) and cross-functional partners to support go-to-market strategy, performance insights, client messaging, and sales enablement. This is a hands-on role ideal for someone with strong analytical skills, thrives in ambiguity, and is excited to learn how digital ad products are launched, positioned, and optimized.

Responsibilities
- Go-to-market support: Help analyze product functionality, test hypotheses, and refine product messaging for advertiser-facing initiatives.
- Performance insights: Conduct data-driven deep-dives to identify best practices and optimization levers for our products.
- Market intelligence: Assist in competitive analysis, market research, and customer insight gathering to inform strategy.
- Sales enablement: Contribute to internal and external collateral like playbooks, decks, one-pagers, and performance reports.
- Product ops: Help improve how we communicate product updates and feature rollouts to regional sales teams and cross-functional stakeholders.
- Reporting & experimentation: Build dashboards or simple reports to track performance trends, surface insights, and recommend creative or targeting improvements.

Qualifications

Minimum Qualification(s)
- Individuals who are completing or have recently completed a Bachelor's degree in Marketing, Data Analytics or a related discipline.
- Strong written and verbal communication skills (English proficiency required; IELTS/TOEFL scores optional but welcome)
- Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools
- Detail-oriented with excellent organizational skills

Preferred Qualification(s)
- Demonstrated interest in product marketing, performance-driven growth, or performance advertising (e.g. through coursework, side projects, internships)
- Experience working cross-functionally or in team-based projects, especially where ambiguity or multiple stakeholders were involved
- Previous internship experience in tech, advertising, consulting, or startups
- Exposure to product-led growth, user acquisition, or digital advertising
- Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Individuals who are completing or have recently completed a Bachelor's degree in Marketing, Data Analytics or a related discipline.
- Strong written and verbal communication skills (English proficiency required; IELTS/TOEFL scores optional but welcome)
- Solid analytical skills; proficiency with Excel/Sheets, SQL, basic data or data visualisation tools
- Detail-oriented with excellent organizational skills

Preferred Qualification(s)
- Demonstrated interest in product marketing, performance-driven growth, or performance advertising (e.g. through coursework, side projects, internships)
- Experience working cross-functionally or in team-based projects, especially where ambiguity or multiple stakeholders were involved
- Previous internship experience in tech, advertising, consulting, or startups
- Exposure to product-led growth, user acquisition, or digital advertising
- Curiosity, initiative, and a willingness to figure things out with limited structure or hand-holding

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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