Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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Team Introduction
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
In this role, you will partner with our leading clients and agencies to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, product measurement, and business marketing to ensure that clients and agencies have best-in-class support.
We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Responsibilities
- Grow the market of Japan in terms of core measurement service
- Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
- Identify measurement research opportunities and learning agendas for Key Accounts
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams.
- Partner with local leadership to provide ongoing Measurement POV's to our global product and measurement peers
- Partner with product and partnerships teams to help prioritize the right partnerships for the region
- Implement 1st or 3rd party measurement solutions for Key Accounts with a learning agenda
- Partner with sales and product strategy to up-level internal sales teams on measurement knowledge
Qualifications
- At least 5 to 8 years of experience with digital advertising, large marketing-related organizations, or measurement suppliers where most recent responsibilities have included brand or performance client ROI
- Working knowledge of measurement solutions for global accounts is preferred (e.g. Reach, Resonance, Reaction)
- Successful examples where past measurement contributions led to behavior change
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Interest in working in a fast-paced environment with global talent
- Business Level Proficiency in English and Japanese
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.