51 jobs for "Go-To-Market Manager"

Responsibilities

About the Team
TikTok Shop's Governance & Experience (GNE) team is responsible for ensuring that our platform provides a safe, trustworthy, and seamless experience for merchants, creators, partners, and users. Our mission is to build a resilient e-Commerce ecosystem through strong governance frameworks, operational excellence, and cross-functional collaboration.

Responsibilities
- Research, craft, and implement product listing policies that uphold platform trust, consumer safety, and regulatory compliance, while balancing against business priorities and user experience across different markets.
- Stay close to GR/Legal and keep in tune with listing requirements and guarantee insights into listing control policy to fully defend market listing compliance.
- Manage go-to-market policy rollouts and enforcement strategies across markets, ensuring effective implementation of product listing governance processes and alignment with cross-functional goals.
- Analyze data to measure, identify, mitigate, and monitor risks to raise the overall quality of product listings. Develop new signals, metrics, and engage in risk discovery to identify emerging listing abuse patterns and implement mitigation policies.
- Engage cross-functional stakeholders such as Legal, Retail, Compliance, and Category teams to gather pain points, drive alignment, and implement action plans and operational workflows to improve policy coverage and risk mitigation.
- Develop, launch, and operationalize scalable listing policies and enforcement mechanisms - in collaboration with Engineering, Operations, Moderation, and Product teams - to enhance automation, policy coverage, detection accuracy, and listing quality.
- Develop and implement feedback loops, audit systems, and operational workflows to ensure high-quality policy launches, enforcement consistency, and iterative policy improvement.
- Design, implement, and monitor dashboards and case reviews to evaluate ecosystem health, measure enforcement effectiveness, and support data-informed decision-making.

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with 3+ years of hands-on experience in e-Commerce governance strategy.
- Fluency in English, with strong coordination and communication skills across cross-functional teams.
- Familiarity with SEA e-Commerce compliance requirements, internet governance, and regulatory processes; sound business sensitivity and risk awareness.
- Proven ability to implement regulatory-compliant processes, manage projects, and drive cross-functional execution.
- Strong analytical skills and program management mindset; ability to monitor and measure results.
- Curiosity to learn new product categories and sound judgment in ambiguous situations.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with 3+ years of hands-on experience in e-Commerce governance strategy.
- Fluency in English, with strong coordination and communication skills across cross-functional teams.
- Familiarity with SEA e-Commerce compliance requirements, internet governance, and regulatory processes; sound business sensitivity and risk awareness.
- Proven ability to implement regulatory-compliant processes, manage projects, and drive cross-functional execution.
- Strong analytical skills and program management mindset; ability to monitor and measure results.
- Curiosity to learn new product categories and sound judgment in ambiguous situations.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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