297 jobs for "Manager, Customer Experience - Montreal Centre (Future Opportunities)"

Responsibilities

The Scaled Growth team, part of the Monetization Product organization, builds the products that enable small and medium-sized businesses to advertise and grow on TikTok.

We solve complex challenges in simplifying campaign creation, automating optimization, and delivering effective guidance at scale, for advertisers with diverse needs and limited resources. The quality of those solutions directly influences advertiser success, retention, and access to sustainable growth.

You will help democratize digital advertising, on work with measurable impact for businesses worldwide.

As a vital member of the SMB Product Growth team, this role requires close collaboration with product teams, in-market sales leadership and operations teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through paid acquisition channels. Key skills for success include the ability to drive projects cross-functionally, manage several agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset.

The ideal candidate understands how to prioritize effectively in a fast-paced environment and leverage data to identify and solve problems. Ideal candidates will possess experience in sales management, team leadership, working with media products, and familiarity with running large-scale B2B acquisition programs.

Responsibilities:
- Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
- Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification.
- Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
- Cross-Functional Collaboration: Partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.
- Lead Omnichannel Paid Media Creative Strategy: Own creative performance across all global acquisition channels, covering diverse asset formats (static, video, UGC/PGC, etc.) across platforms; develop actionable quarterly creative roadmaps and iterative strategies for winning assets.
- Build & Operationalize AI-Powered Production Workflows: Deeply integrate generative AI tools into script writing, concept ideation, multivariate testing, and asset variation generation; dramatically compress creative turnaround times and scale asset production throughput.
- Drive Performance-Focused Creative Data Loops: Operate with a strong business-first mindset, closely monitoring creative-level KPIs-including CTR, CVR, fatigue lifecycles, and the percentage of total ad spend driven by new creatives; use rigorous performance attribution to guide creative direction and budget shifts.
- Oversee External Creative Partners & Delivery Standards: Partner with internal growth teams to direct and enable external production vendors, creator networks/MCNs, and creative agencies; establish high-standard quality benchmarks, production briefs, and QA processes to ensure consistent, scalable asset delivery.
- Pioneer Audience Insights & Compelling Ad Narratives: Leverage deep customer empathy to decode core pain points, emotional triggers, and cultural contexts of both target audiences and advertisers; consistently engineer high-converting narrative angles and compelling value propositions.

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with proven experience as a Creative Strategist or Performance Creative Lead in global/cross-border growth teams; this is a strategic ownership role, not a hands-on graphic design or video editing position.
- Deep mastery of audience psychology and creative delivery algorithms across major global ad networks, with a nuanced understanding of format-specific dynamics (in-feed, short-form video, carousels, etc.).
- Hands-on experience with modern generative AI tools (e.g., Midjourney, video generation models, LLMs, AI avatar tools), paired with a documented track record of leveraging AI to scale creative throughput and streamline production efficiency.
- Strong commercial acumen and data literacy; able to diagnose key performance drivers from post-campaign analytics, validate creative hypotheses through structured testing, and drive data-informed iterations.
- 5+ years of experience managing large-scale campaigns across diversified channels (media-buying and performance ads strategy) with 3+ years working in enterprise B2B business in APAC market and understanding regional nuances.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
- Deep understanding of growth & optimization, best practices such as A/B testing.

Preferred Qualification(s)
- Growth mindset and ability to thrive in ambiguity
- Prior success creating breakthrough performance assets for global B2B/SaaS or high-AOV complex business models; track record of producing anchor-winning creatives for multimillion-dollar media budgets; strong cross-cultural fluency and international localization insights.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Bachelor's degree or above, with proven experience as a Creative Strategist or Performance Creative Lead in global/cross-border growth teams; this is a strategic ownership role, not a hands-on graphic design or video editing position.
- Deep mastery of audience psychology and creative delivery algorithms across major global ad networks, with a nuanced understanding of format-specific dynamics (in-feed, short-form video, carousels, etc.).
- Hands-on experience with modern generative AI tools (e.g., Midjourney, video generation models, LLMs, AI avatar tools), paired with a documented track record of leveraging AI to scale creative throughput and streamline production efficiency.
- Strong commercial acumen and data literacy; able to diagnose key performance drivers from post-campaign analytics, validate creative hypotheses through structured testing, and drive data-informed iterations.
- 5+ years of experience managing large-scale campaigns across diversified channels (media-buying and performance ads strategy) with 3+ years working in enterprise B2B business in APAC market and understanding regional nuances.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
- Deep understanding of growth & optimization, best practices such as A/B testing.

Preferred Qualification(s)
- Growth mindset and ability to thrive in ambiguity
- Prior success creating breakthrough performance assets for global B2B/SaaS or high-AOV complex business models; track record of producing anchor-winning creatives for multimillion-dollar media budgets; strong cross-cultural fluency and international localization insights.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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