Our MissionAt Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We AreIn order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job SummaryRole Overview
This role is a foundational strategic position within the Regional Marketing Campaign Center of Excellence (CoE) on the field marketing team, focused on driving predictable, scalable, and high-quality demand generation in the North America market by blending traditional strategic rigor with AI-driven marketing innovation. You will bridge the gap between global strategy and regional execution, ensuring North America remains the leader in pipeline generation and acceleration.
The Regional Marketing Manager will focus on campaigns for Unit 42, CXO, and industry ABM as the primary drivers of strategic campaign design and execution for North America, ensuring all efforts are both aligned with global strategies and highly relevant to specific regional and vertical market needs.
Focus: Design, localize, and govern integrated campaign strategies; lead strategic planning and collaborative execution of Middle-of-Funnel (MOFU) programs; ensure alignment with regional, vertical, and sales needs. Ensuring campaigns and lead lifecycle flow.
Key Contribution: Act as the strategic consultant and enablement resource for North America field marketers, providing performance insights and critical feedback to refine global campaign strategies.
Key Responsibilities Include
- Agile Playbooks & Strategy: Develop comprehensive campaign strategies for North America, including audience segmentation, vertical relevance, connected journey alignment, and channel mix recommendations. Adapt and adopt integrated campaign templates and manage "Living Playbooks" utilizing Generative AI for rapid localization of global assets, ensuring vertical relevance.
- Governance & Brand Integrity: Partner with North America segment teams and global marketing teams to adapt and adopt creative/content playbooks and program guides,, acting as an internal expert and resource a true guardian of brand integrity while piloting AI tools.
- Lead Velocity & MOFU Program Leadership: Lead the execution of Middle-of-Funnel (MOFU) programs for North America, requiring deep strategic alignment with Global campaign managers and PMMs to ensure a steady, qualified flow of leads through the sales funnel. Utilize AI-powered lead scoring and intent data to prioritize high-value prospects for BDRs, guiding Regional Marketing Managers on execution recommendations.
- ABM/DBM Precision: Provide strategic campaign support, execution, suggestions, and oversight for Account-Based Marketing (ABM) and Database Marketing (DBM) initiatives. Utilize AI intent signals to identify "in-market" accounts before they enter the funnel, collaborating with the Global COE, NAM Hub, regional segment teams, shared services, and vendors on target deliverables.
- Regional & Global Collaboration: Work directly with North America marketing teams to adapt and localize global campaign frameworks, ensuring vertical and route-to-market relevance. Provide critical performance feedback and insights back to the global COE to refine ongoing program development. Communicate global to local campaign strategies.
- Sales Motion Alignment: Design campaign strategies that effectively support both a direct sales motion, ensuring alignment with sales and partner teams to drive pipeline and revenue across both channels.
- Lead Flow and BDR Alignment: Act as the central point of contact for BDR lead funnel alignment, providing updates and insights on lead flow to optimize follow-up, velocity, and conversion within the North America market.
- Consulting & Enablement: Establish a consulting model to provide strategic guidance, best practices, and resource support to field marketers, developing training on new tools and contributing to the internal knowledge hub.
- Performance Reporting & Feedback: Partner with Analytics & Reporting Specialists to review performance data and report on the execution of both regional and NAM CoE campaigns back to global teams and segment leadership, ensuring a holistic, full-funnel view of campaign impact.
- AOP and Hub Alignment: Collaborate with the marketing hub for seamless execution and planning of Always On Programs (AOPs) and ready-to-run MOFU execution.
Qualifications
- Experience: 10+ years of proven experience in marketing campaign strategy, design, and execution, with a specific, trackable record of success in the North America market.
- AI Proficiency: Hands-on experience leveraging Generative AI (LLMs) for content, translation, or strategy generation. Deep familiarity with predictive analytics or AI-driven marketing automation/intent platforms (e.g., Bombora Demandbase).
- Strategic Depth: Expert, deep understanding of audience segmentation, customer journeys, multi-channel marketing, lead lifecycle management, and the nuances of MOFU conversion.
- Technical Stack: Proficiency with Salesforce, Demandbase, Tableau (or similar enterprise automation platforms), and a strong, demonstrable interest in the emerging MarTech AI stack.
- Influence: Exceptional collaboration and communication skills, with a proven ability to navigate complex, global matrix organizations and lead cross-functional teams through influence rather than direct authority.
What We're Building
This role is critical to our multi-phase initiative to centralize and mature our marketing capabilities. You will be instrumental in Centralization and KPI Alignment, setting the foundation for future growth. By bringing modern AI capabilities into our governance and playbooks, you will help us close strategic gaps and ultimately drive business growth. Your work will be a core part of our mission to build a more efficient, data-driven, and impactful marketing organization.
Qualifications Compensation DisclosureThe compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$163,200.00 - $264,000.00/yr
Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
