The Avalon Travel imprint of Hachette Book Group is seeking a Associate Marketing Manager to join our team and work on the Rick Steves and Moon Travel Guides lists. We're looking for a dynamic, creative, enthusiastic individual with a curiosity for travel and brand marketing.
Our ideal candidate has excellent writing and organizational skills, a problem-solving approach to tasks, and can collaborate well with a team that communicates frequently via both email and chat.
ESSENTIAL DUTIES AND RESPONSIBILITIES:- Create customized marketing campaigns that identify target audiences, key messages, advertising, partnerships, and opportunities to drive awareness, engagement, and sales for approximately 8-10 books a year, both guidebooks and trade travel books.
- Use data to analyze effectiveness of these campaigns and create takeaways for future editions.
- Develop the strategy and execution of one of our brand's social media platforms, using data to analyze customer behavior and develop strategy for future content/campaigns.
- Optimize metadata and create graphics, videos, and additional content to enhance discoverability of our books online.
- Work with authors to brainstorm ideas and leverage their in-market experience.
- Work closely with organizational partners like Rick Steves Europe to develop marketing strategy for our books.
- Other duties as assigned
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:- 3+ years of experience in book publishing, marketing, brand marketing, or equivalent.
- Interest in travel is helpful-but the candidate need not be an experienced traveler
- Highly organized project manager who can prioritize competing deadlines and manage multiple campaigns simultaneously.
- Keen attention to detail.
- Must be well-organized and able to prioritize and meet deadlines.
- Has excellent interpersonal, verbal, and written communication skills.
- WordPress, Google Analytics, or Canva knowledge is helpful, but not required
- Bachelor's degree or equivalent professional experience.
How to Apply: To be considered, please submit a resume and cover letter.
Location: Oakland, CA (Preferred) or New York City (Hybrid - three days per week in the office)
Avalon Travel is based in Oakland, CA, and Hachette Book Group is headquartered in New York City, and we are open to hiring in either location. With team members working across time zones, good communication habits are paramount.
Want to read up on us before you apply? Visit our imprint website at moontravelguides.com, or find us @moonguides on Instagram. You can learn more about the Hachette Book Group at hachettebookgroup.com.
About Hachette Book GroupHachette Book Group (HBG) is a leading book publisher based in New York and a division of Hachette Livre, the third-largest publisher in the world. The mission of Hachette Book Group is to make it easy for everyone to discover new worlds of ideas, learning, entertainment, and opportunity. At HBG, we are guided by four core pillars: Understanding Consumers, Changing the Story, Owner Mentality, and Growth Mindset.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation for this position is $60,000-62,000. Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
