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Director, Marketing Operations

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TikTok

Measurement Partner, NA Accounts - Global Monetization Product and Technology

Los AngelesMarketing$115,520 – $198,360Posted 19 days ago

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Responsibilities

The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.

We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.
You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.

The Measurement team is responsible for interpreting the performance of Advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for full-time Measurement Partner supporting NA Accounts. This role will partner with our leading global clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline, where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities
- Partner with large global advertisers and agencies to develop measurement strategies and learning agendas that quantify advertising effectiveness and inform business and investment decisions.
- Translate business questions into measurable hypotheses and design appropriate experimental or analytical approaches, including defining study populations, treatment and control structures, outcome metrics, measurement windows, and data requirements.
- Apply and interpret statistical and causal measurement methods across solutions such as Brand Lift Studies, Conversion Lift Studies, incrementality experiments, geo-based measurement, attribution / MTA, Marketing Mix Modeling, Store Visit measurement, and other relevant measurement approaches.
- Analyze and interpret quantitative results using inferential statistical methods, including lift estimation, statistical significance, confidence intervals, regression-based analysis, and other causal or observational techniques; assess data quality, assumptions, bias, and methodological limitations.
- Use analytical tools such as SQL, R, and TikTok proprietary measurement systems, or partner with Measurement Analysts and Data Science teams on analysis, while owning the methodological interpretation and translation of findings into actionable client recommendations.
- Partner with Sales, Product Marketing, Measurement Product, Data Science, and other cross-functional teams to improve measurement methodologies, scale best practices, and ensure client and agency feedback informs product and measurement development.

Qualifications

Minimum Qualifications
- 5+ years of experience in digital advertising, marketing measurement, marketing science, analytics, measurement suppliers, or other relevant quantitative functions.
- A track record of inferential problem solving through experimental or study design, statistical analysis, and other quantitative analytical methods.
- Demonstrated ability to translate business questions into measurement plans, select appropriate methodologies, and interpret quantitative results, assumptions, uncertainty, and limitations.
- Exceptional time-management and goal-oriented task management skills.
- A track record of driving client decisions through clear communication, quantitative evidence, and cross-functional collaboration.
- Ability to work effectively and consistently in a fast-paced environment with global stakeholders.

Preferred Qualifications
- Relevant bachelor's degree in a quantitative field such as mathematics, statistics, economics, engineering, operations research, computer science, data science, or a related discipline; graduate degree in a quantitative field preferred.
- Experience in the Media & Entertainment/Auto/Telco industry or supporting Media & Entertainment/Auto/Telco advertisers and agencies preferred; experience working across other industry verticals and adapting measurement approaches to different business models, customer journeys, and conversion cycles is also beneficial.
- Experience with advertising agencies, advertising platforms, or other complex marketing data environments.
- Experience using SQL and/or R for quantitative analysis and working with large-scale advertising or experimentation datasets.
- Experience with advertising measurement methodologies such as lift experiments, causal inference, geo-based measurement, attribution / MTA, or Marketing Mix Modeling.
- Familiarity with privacy-first measurement systems and methodologies.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in digital advertising, marketing measurement, marketing science, analytics, measurement suppliers, or other relevant quantitative functions.
- A track record of inferential problem solving through experimental or study design, statistical analysis, and other quantitative analytical methods.
- Demonstrated ability to translate business questions into measurement plans, select appropriate methodologies, and interpret quantitative results, assumptions, uncertainty, and limitations.
- Exceptional time-management and goal-oriented task management skills.
- A track record of driving client decisions through clear communication, quantitative evidence, and cross-functional collaboration.
- Ability to work effectively and consistently in a fast-paced environment with global stakeholders.

Preferred Qualifications
- Relevant bachelor's degree in a quantitative field such as mathematics, statistics, economics, engineering, operations research, computer science, data science, or a related discipline; graduate degree in a quantitative field preferred.
- Experience in the Media & Entertainment/Auto/Telco industry or supporting Media & Entertainment/Auto/Telco advertisers and agencies preferred; experience working across other industry verticals and adapting measurement approaches to different business models, customer journeys, and conversion cycles is also beneficial.
- Experience with advertising agencies, advertising platforms, or other complex marketing data environments.
- Experience using SQL and/or R for quantitative analysis and working with large-scale advertising or experimentation datasets.
- Experience with advertising measurement methodologies such as lift experiments, causal inference, geo-based measurement, attribution / MTA, or Marketing Mix Modeling.
- Familiarity with privacy-first measurement systems and methodologies.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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