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Apple

Product PR Lead

Shanghai, ChinaMarketingPosted Oct 11, 2026

Apply on company site View full job

The people here at Apple don't just build products-they craft the kind of wonder that has revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job and there's no telling what you could accomplish.

Apple's Worldwide Communications team informs the world about our innovative products and services, and the values that drive everything we do. The team includes professionals with backgrounds in corporate communications strategy, journalism, media relations, buzz marketing, and event production. We're looking for trailblazing, collaborative professionals from a variety of creative fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

The Greater China team develops and manages world-class communication strategies to support Apple's continued growth in this dynamic region. We are seeking a Product PR Lead to drive the strategy, planning, team management and development and, execute programs and initiatives flawlessly with impactful results, and collaborate with relevant business functions to drive for Apple's business success in the region. This role will drive the development and implementation of a cutting edge product storytelling strategy to proactively communicate Apple's product advantages to targeted media, influencers and stakeholders.

Description
In this role, you will be leading a team of PR Managers who you will actively develop through nurturing and building capabilities tied to our competency architecture and leadership attributes.

This role will partner closely with WWPR to align on global initiatives and product messaging while also defining, planning and executing local initiatives with nuances to address Greater China specific insights. You will rely on your relationship-driven ability to work cross-functionally and cross-borders with WWPR and local business functions including but not limited to Product Marketing, Marketing Communications, Buzz, Retail, Sales, to ensure communications plans are implemented locally.

The role will need to lead new product introductions by partnering closely with WW stakeholders and bring to life with relevance locally. During momentum, you will need to proactively design innovative programs and social forward storytelling to maintain the robust drumbeat of our products to expand the reach of audiences.

This role is expected to be hands-on, working day-to-day with the team to build our product narrative and champion Apple's innovation story.

In addition, you must have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries. You will identify and escalate potential public issues that may impact Apple, diffuse rumors, and resolve conflicting messages.
","responsibilities":"The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition.
Lead the Greater China rollouts of hardware and software, devising and implementing communications initiatives that resonate with the local audience. Responsibilities will include strategic planning and execution, new product introduction planning and execution, actively participate in annual planning, and prioritizing the most relevant and meaningful news in a fast-paced environment and continuous news cycle.
Work collaboratively with a variety of other teams and functions to create and deliver activity that increases awareness and understanding. This will include Product Marketing, Marketing Communications, Buzz, Sales, Retail to drive for bigger opportunities and business success.
Demonstrate leadership with Apple quality. Manage, mentor, coach, and develop the team to deliver high impact results. Show up as a trustworthy and collaborative leader when working with other functions.
Have the know-how to manage a product related issues and crisis. Provide PR consul and guidance to business functions to address issues with satisfactory results.
Find new relationships amongst the talent and communities that use our products and services to deliver the world's most exciting work, and lead our efforts in finding new media, influencers and social platforms through which we can tell those stories.
Have your finger on the pulse of the constantly evolving media and social landscape in Greater China. Spot the opportunities that arise from these changes and recommend how we can capitalize on them to improve coverage.
Proactively build and maintain relationships with key media, resulting in maximum opportunity for results. Supervise and track key coverage for your market and share news with the wider Greater China and global teams when relevant.
Maintain a network of agency resources in the region as required to support the execution of local initiatives and programs.

Preferred Qualifications
Experience from Technology and/or Consumer Goods sectors.
Network of media, journalist contacts and high profile influencers in Greater China.
Knowledge of social media platforms and digital media trends.

Minimum Qualifications
15+ years of experience in a global organization in a consumer and/or corporate PR capacity;
Experience delivering public relations campaigns that create impact.
Experience managing change and ambiguity while leading teams and building interpersonal relationships.
Experience developing and delivering communications that convey a clear understanding of a product narrative to stakeholders. Ability to analyze complex information to solve problems and prioritize tasks in a dynamic environment.
Ability to continually prioritize and multi-task in a dynamic, creative, fast-paced environment.
Highly collaborative with extraordinary social and interpersonal relationship-building skills.
Proficiency in Mandarin and English.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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