Raquel Dall’Igna
User Experience Designer
Raquel helps strengthen the connection people have with the LA Times. She makes it easier for readers to find and consume the stories we publish on their website.
“We really believe that the work we’re doing matters and can make a difference in people’s lives.”
- What attracted you to work at your company? How did you know it would be a good fit?
- When I worked with digital news in the past I had that rewarding feeling that my work was making a difference. That made me want to continue working in this industry and the natural career path was to work for the LA Times, the paper that serves the city I live in. I believe that my previous experience with digital news helped prepare me for this job.
- What are you responsible for in your current role?
- I’m responsible for the user experience of the LA Times website. The work involves things like creating new and better ways of packaging and presenting our content so that it becomes even more useful and valuable to readers. Also helping better connect readers with our content by experimenting with different AI feeds or exploring content personalization.
- What are you working on right now that excites or inspires you?
- We’re rethinking the way we present developing news. We see that people are tired of reading distressing news and they’re overwhelmed by the volume of negative headlines about the same topics. We’re asking ourselves what we can do about that. How can we help people get the information they need without making them feel more anxious and overwhelmed?
- What do you value most about your company’s or team’s culture? What sets it apart from other places you’ve worked?
- What I value the most is the commitment we have to the mission to inform, engage, and empower readers. We really believe that the work we’re doing matters and can make a difference in people’s lives.
- What’s one thing you would want a candidate to know about what it’s like to work at your company?
- It’s super exciting to be able to see the behind the scenes of how the stories are put together and to actually be a part of it. Our product team is building and improving the tools that editors use to tell these amazing stories. This gives us the opportunity to closely collaborate with them. It’s a very powerful collaboration that can have a real impact on how people read, understand, and use the information we’re publishing.
- Tell us about an innovation at your company that was especially exciting and why. How does your company help employees innovate?
- We recently created a new page format that is great for featuring interesting places to visit, like the best restaurants in Los Angeles or great hikes to do this summer. The page shows a large map and a filter so readers can easily find the places near them. It’s been a huge success, our readers love it. The company is creating space for this kind of exploration and innovation. We’re encouraged to think outside of the traditional digital news formats.
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