Marketing Specialist Employee at ABeam Consulting

Payton Luster

Marketing Specialist

Payton designs, creates, and manages marketing activities across different platforms to reach company goals and increase brand awareness.

“This is an extremely supportive workplace where collaboration and community thrive, and you’re empowered to reach your full potential.”
- Payton

What attracted you to work at your company? How did you know it would be a good fit?: I was drawn to how they’d created an environment where you have the freedom and support to take on new challenges and opportunities. In a role like marketing, it’s really important to have people believe in your vision and help you turn an idea into a reality. With ABeam’s amazing growth culture, I knew it was the perfect place for me to set out and achieve all of my goals.
What are you responsible for in your current role?: I design and oversee all B2B marketing activities to grow our brand’s reach, promote our services, and generate leads. From concept through execution, I bring big ideas to life by creating shareable content for digital platforms to spread our brand and content.
What are you working on right now that excites or inspires you?: I’m excited to launch our vodcast series, featuring our expert leaders talking with guests about all the trending business and technology topics. We’ve been strategizing and planning for a few months now, and I can’t wait for everyone to see what we’ve been working on.
What do you value most about your company’s or team’s culture? What sets it apart from other places you’ve worked?: The people. I’ve never experienced working at a company where people at every level are approachable and willing to lend a hand. This is an extremely supportive workplace where collaboration and community thrive, and you’re empowered to reach your full potential.
What’s one thing you would want a candidate to know about what it’s like to work at your company?: ABeam knows how to throw amazing holiday parties, and our last one in Dallas, Texas, was no exception. It was a Casino Royale-themed party, and people from all over the country flew in to celebrate and channel their inner James Bond. From everyone trying their hand at the casino games to dancing with their families on the dance floor, it was such a special experience, and I can’t wait for the next one.
How does working at this company allow you to have a work-life balance?: It’s been very rewarding to work at a place where I feel valued and supported to be the best version of myself. ABeam embraces flexibility and offers remote work options, creating an environment where I can thrive both in and outside the office.

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