Event Marketing Lead

Minimum Salary: $110,000.00 - $116,000.00

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS.

Our most valuable asset is our people.

At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.

ZS' Corporate support teams operate the firm's core internal enterprise functions. Our global teams comprise team-oriented, pragmatic, and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee.

Marketing and communication exists to raise awareness of ZS Associates, brand the firm, create and distribute thought leadership and support business development through with communications and events support.

• Lead event strategy: Oversee the complete lifecycle of events from ideation through post-event analysis, positioning yourself as a key event strategist within ZS's marketing and business teams.
• Develop comprehensive project plans: Create and maintain detailed project plans, conduct regular updates with executive stakeholders, and proactively identify and escalate risks to ensure each event meets or exceeds established KPIs.
• Drive content strategy alignment: Collaborate with subject matter experts (SMEs) and the portfolio marketing team to ensure content strategies are aligned with events and reflect industry best practices.
• Foster cross-functional collaboration: Coordinate with diverse teams (content, design, web, demand generation) to ensure that all event objectives are effectively met and aligned with broader marketing goals.
• Craft compelling promotional messaging: Work with the growth marketing team to develop impactful promotional materials (emails, landing pages, internal communications, and paid advertising), to maximize event attendance and engagement.
• Oversee registration and logistics: Manage the end-to-end registration process for ZS-owned events using platforms like Cvent and ON24, ensuring a seamless experience for attendees.
• Negotiate and manage contracts: Manage and negotiate event contracts, ensuring adherence to budget constraints while tracking and reconciling expenses.
• Onsite event leadership: Travel to events to oversee operations and logistics, guaranteeing stakeholder and client satisfaction through effective onsite management.
• Deliver insightful post-event analysis: Compile comprehensive post-event reports featuring data-driven analysis, attendee feedback, goal attainment, and actionable recommendations for future events.
• Innovate for continuous improvement: Challenge the status quo by implementing innovative ideas and creative approaches to enhance the overall customer experience at events.
• Mentorship and team development: Act as a mentor to junior team members, sharing insights and fostering professional growth within the events team.

• Bachelor's degree
• 7+ years of experience planning and managing business marketing events (i.e., conferences, digital events, trade shows, webinars, roundtables)
• High level of proficiency with Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook
• Strong project management skills
• Strong problem-solving skills: self-motivated and independent
• Effective when working in a collaborative environment and successful and developing strong working relationships.
• Excellent writing, communication, and presentation skills
• Strong organization and attention to detail
• Ability to manage multiple simultaneous projects and meet deadlines.
• Experience working with senior business leaders and managing multiple stakeholders.
• Ability to travel up to 20%
• B2B experience preferred
• CMP preferred
• Preferred: CMP, ON24 experience, Cvent platform
• Preferred office locations: Chicago, IL (hybrid)