Parts & Accessories Marketing Lead

Yamaha has an opportunity for a Parts and Accessories Marketing Specialist to join our Motorsports group in Marietta, GA. The P&A Marketing Specialist leads Parts & Accessories marketing initiatives, supporting new product launches, asset development, product messaging, licensing/apparel coordination, and eCommerce updates. This role works cross-functionally and provides onsite support at select events to meet P&A and Yamalube business objectives. (Note: this position is onsite and relocation is not being offered at this time).

What You'll Be Doing:

• Work with the Parts & Accessory team to create the marketing strategy that supports the business expansion strategy. Lias across the functional marketing experts to plan individual tactics to execute said strategy.
• Accessory asset development for Catalogs, Flyers, Shopyamaha.com updates & Social Posts
• Facilitate video asset projects and photography project needs - P&A videos, press functions
• Work with unit groups to maximize parts and accessory exposure throughout marketing efforts
• Work with the digital team on Build Your Own accessory configurators
• Oversee Yamalube product support needs for Racing, Press Events
• Provide Media Event support by showcasing priority accessories (working with the P&A Accessory Product Information Specialist to build and providing accessorized units at events)
• Supervise accessory vendor needs, i.e. contracts, marketing copy, co-op support, samples
• Attend/support appropriate industry trade/consumer events in support of marketing efforts
• Support licensing and apparel as required
• Ensure marketing strategy reflects national, regional, and local executions. Work across the sales team to ensure availability of tools and marketing materials to support focus areas including training.

• Bachelor's degree in Marketing or related field preferred
• 5+ years industry and marketing or communications experience
• Able to think strategically, prioritize multiple projects simultaneously and demonstrate strong time management skills with limited supervision
• Must be able to work well independently as well as within a team-based environment
• Powersports product familiarity and proper certifications and experience a plus
• Collateral and Digital communication experience preferred
• Strong interpersonal skills
• Excellent written and verbal communication/presentation skills
• Proficient in MS Office applications (Word, Excel, PowerPoint, Outlook)

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product