Demand Generation Manager

CO Salary Range: USD 90,000.00 - 115,000.00 per year

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

• Business Insider named us an "enterprise startup to bet your career on"
• Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

• Integrated Campaigns
  • Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals.
  • Develop targeted campaigns with SDRs to support outbound motions
• Paid Advertising
  • Manage paid digital campaigns across search, social, and display.
  • Optimize spend for performance, ROI, and lead quality.
• Partner & Customer Marketing
  • Support Workato's Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives.
  • Collaborate directly with embedded customers to support their conferences, events, and go-to-market activities.
• Sales Collaboration
  • Work closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies.
  • Provide campaign enablement and guidance to ensure successful execution.
• Measurement & Optimization
  • Track and report on demand generation performance, pipeline contribution, and ROI.
  • Provide insights and recommendations to improve campaign effectiveness.

• 2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred).
• Proven experience running multi-channel demand generation programs, including paid media.
• Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads).
• Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact.
• Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts.

• Highly organized with strong project management skills; able to manage multiple priorities simultaneously.
• Excellent communicator with the ability to partner effectively across functions and teams.
• A balance of creative thinking and data-driven decision-making.
• Growth mindset with a willingness to experiment, learn, and adapt quickly