Chief Marketing Officer

Founded in 1974 in a small New Jersey office, Withum began with three accountants and one vision: to build a professional-services firm where people and integrity come first. Over the past five decades, that vision has grown into one of the nation’s leading independent advisory, tax, and audit firms.

Today, Withum’s 3,100 professionals across 27 US offices serve entrepreneurial companies, publicly traded corporations, not-for-profits, and global organizations spanning industries such as construction, energy, financial services, healthcare, industrial and consumer products, life sciences, manufacturing, nonprofits, professional services, real estate, technology, and theatre & entertainment.

While more than 50% of the top 30 accounting firms have sold to private equity, Withum has deliberately chosen a different path -  to stay independent and partner-owned, and to continue embracing the long view, building strong client relationships and focusing on firm culture.  The firm’s purpose is clear: to be a catalyst for the growth and success…of our People, our Clients and our Communities.

The Withum Way certainly appears to be a winning one.  Over the past 5 years, Withum’s business has more than doubled, exceeding $700M in annual revenue.  Growth has been fueled by organically growing client relationships, strategic acquisitions, and the expansion of the firm’s advisory capabilities.

And momentum continues to build. In 2025, Withum was recognized as one of America’s Best Accounting and Tax Firms by Forbes, named Audit Firm of the Year by Hedgeweek, and listed by USA Today and Statista among America’s Most Recommended Tax & Accounting Firms.

MARKETING AS A DRIVER OF WITHUM’S FUTURE

As Withum enters its next chapter as a truly national offering, the firm is focused on elevating brand awareness, sharpening market differentiation, and increasing understanding of its advisory capabilities—all while preserving what makes the firm special: its culture and people. For the Chief Marketing Officer, this means owning a narrative of bold independence, culture-led growth, and a partnership that powers clients—today and tomorrow.

THE MANDATE of the ROLE

The mandate of the Chief Marketing Officer is to establish Withum as the nation’s most progressive independent advisory, tax and audit firm.  An advisor for today…and tomorrow.     

You will oversee and be the champion of the Withum brand externally and internally.  Charged with transforming the function of marketing into a strategic engine for the firm - one that elevates brand awareness and understanding of Withum nationally and at the market level, deepens relationships with existing clients, and attracts new ones to the firm.

REPORTING STRUCTURE + LOCATION

The Chief Marketing Officer will report to the Chief Growth Officer (Tom Hoberman).

Peers: You will sit on Tom’s leadership team and work closely with the Director of Business Development Industry Group Leaders and Service Line Leaders. Withum has embraced a return-to-office three days a week, and the Chief Marketing Officer can work from any of Withum’s 27 U.S. offices.    

ROLE OVERSIGHT and RESPONSIBILITIES

The Chief Marketing Officer will inherit a Marketing Function of ~50+ FTEs, and be responsible for:

• Brand Strategy & Intelligence
• Go-To-Market (Brand, Industry, Service Lines, Local Markets)
• All Media Channels (Paid, Owned, Earned & Shared)
• In-House Creative & Design Studio
• Content (Thought Leadership, Cases, National & Regional Events)
• Digital Marketing (Social, Website)
• Technology & Tools
• PR/Communications
• Sales Enablement / Proposal Team

YEAR ONE DELIVERABLES

• Elevate and Differentiate the Withum Brand Nationally - Develop a unified brand strategy and launch campaign(s) that raises awareness of Withum, positions the advisory offering, and ensures consistent, compelling storytelling across service lines, industries, regions and markets
• Design & Activate a Modern MarTech Stack that Drives Intelligence and Performance - Build a scalable, data-driven marketing technology ecosystem that unifies CRM, analytics, and automation tools - enabling smart decision-making, deeper client insights, and measurable ROI across campaigns
• Position Marketing as a Strategic Growth Engine - Forge a stronger partnership with Business Development and Industry Leaders to create a unified firmwide Growth Plan. Establish clear KPIs, a marketing ROI dashboard, and a new Brand Strategy & Intelligence function to inform decision-making
• Create a Firmwide Annual Go-to-Market Plan & Communications Calendar - One that aligns Service Line, Industry, Regional and Local Market communication priorities - bringing together thought leadership, events, campaigns, and comms under one coordinated plan
• Ignite Creativity and New Ways of Working - Cultivate a culture of ideas, innovation and experimentation - inspiring fresh approaches to digital storytelling, social engagement, and market presence that modernize how Withum shows up in the world

EXPERIENCE AND QUALIFICATIONS / Withum is seeking…

• A Strategic B2B Marketing Leader with Pattern Recognition - You’ve led marketing for several progressive B2B brands and will bring a blend of strategic clarity, creative acumen, and data-driven discipline. You understand how to market B2B services and can translate thought leadership into content that builds reputation, relationships, and can be distributed across paid, earned, shared, and owned channels
• Fluent in Both Brand and Demand Marketing - You are a full-funnel marketer with 18+ years of experience spanning brand building and demand generation.  You will be able to share a portfolio of B2B campaigns authored under your leadership that have elevated awareness and driven measurable growth - and you understand how to use insights, analytics, and MarTech to fuel performance
• A Builder of Modern Marketing Functions - You’ve led or transformed a marketing organization of 25+ professionals, designing the structure, tools, and building team culture to drive impact
• A Creative Thinker and Change Catalyst - You bring fresh thinking, curiosity, and an “AI-forward” mindset - embracing experimentation, digital storytelling, and data intelligence to modernize how the brand shows up in market. You challenge convention constructively and inspire others to think bigger
• A “We, Not Me” Leader Who Elevates Others - You’re known for your authenticity and ability to “own the room.” You unite teams around shared goals, foster trust across partners and practices, and lead with humility and confidence, and will build a culture of inclusion and collective success

The compensation for this position will be between $140,000-$150,000. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Remotely anywhere within the United States except the States of Colorado & Oregon. 

#LI-NN1

Client-provided location(s): Houston, TX, Boston, MA, San Diego, CA, Burlington, MA, Providence, RI, San Francisco, CA, Philadelphia, PA, New York, NY, Flexible / Remote, Baltimore, MD, Washington, DC, Los Angeles, CA, Nashville, TN, Chicago, IL, Orlando, FL, Princeton, NJ, Buffalo, NY, Irvine, CA, Woburn, MA, New Brunswick, NJ, Whippany, NJ, Tinton Falls, NJ, Columbia, MD, Tysons Corner, VA, Batavia, NY, Boca Raton, FL, San Ramon, CA, Braintree, MA, Rochester, MA

Job ID: 8246173002

Employment Type: OTHER

Posted: 2025-11-06T18:34:49