Senior Lead Marketing Consultant - Campaign Implementation
Today• Charlotte, NC
About this role:
Wells Fargo is seeking a Senior Lead Marketing Consultant in Consumer Banking and Lending (CBL) Marketing.
This role is part of the Marketing Operations and Transformation team and will drive the development, approval, and publishing of fresh, high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms. This role is central to Wells Fargo's transformation in AI search, ensuring our content is discoverable, relevant, and competitive across geographies and platforms.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
- Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes for multiple products, business lines or more significant programs and seamless customer engagement across digital channels within marketing
- Lead the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info).
- Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties.
- Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements.
- Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models).
- Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability.
- Monitor and adapt to evolving GenAI search behaviors, including "zero-click" searches and AI-driven recommendations.
- Expand and manage relationships with affiliate publishers, financial news sites, and influencers to improve third-party endorsements and brand sentiment in GenAI search results.
- Amplify positive customer reviews and ratings across social media and crowd-sourced platforms.
- Establish and track KPIs for content performance and conversion impact in GenAI search.
- Collaborate with strategy and analytics teams to establish KPIs for content performance and deliver regular, robust performance reviews and competitive benchmarking.
- Provide vision, direction, and expertise to more senior leadership on implementing innovative and significant business solutions that are large-scale or companywide strategies
- Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership partners, cross functional groups, business partners and lead vendor relationships
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- 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry.or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes. Proven expertise in GenAI search optimization, content management systems, and web. Excellent project management and cross-functional collaboration abilities. Experience managing third-party partnerships and influencer campaigns is a plus. Understanding of growth marketing principles and marketing technology trends. Experience with financial services industry, products, and services. Leadership experience preferred. Deep understanding of schema markup, LLMS.txt tagging, and AI discoverability techniques. Familiarity with web development principles (HTML, CSS, JavaScript) and ability to collaborate effectively with technology teams. Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and interpreting performance metrics.
Job Expectations:
- Ability to travel up to 10% of the time2/
- This position offers a hybrid work schedule
Posting Location(s):
- 401 S Tryon St. - Charlotte, North Carolina 28202
Posting End Date:
2 Feb 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Client-provided location(s): Charlotte, NC
Job ID: WellsFargo-R-514862
Employment Type: FULL_TIME
Posted: 2026-01-20T18:07:41
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA
- HSA
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
Parental Benefits
- Adoption Assistance Program
- Family Support Resources
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Return-to-Work Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Stock Purchase Program
Professional Development
- Tuition Reimbursement
- Access to Online Courses
- Internship Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
Diversity and Inclusion
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