Lead Digital Communications Strategist

About This Role

At Wells Fargo,we'retransforming digital communications for a Fortune 100 enterprise - building experiences that are smarter, faster, and more connected across every channel we use. We're looking for a Digital Strategist on the Digital Communications and Operations team who excels where content meets technology, someone who can see around corners and help us navigate a digital landscape that changes by the day.

In this role, you'll shape how we reach and influence audiences across web, mobile, apps, video, social, search, email, and emerging digital platforms - driving integrated strategies that move the business forward while raising the bar for what great digital content can be.

Key Responsibilities

• Serve as the day-to-day digital communications lead and key advisor for designated lines of business

• Deliver end-to-end campaign management, acting as the central point of coordination for all stakeholders

• Develop and implement multichannel digital strategies leveraging the full spectrum of Wells Fargo's digital ecosystem to reach and engage customers, employees, and communities effectively

• Manage the editorial calendar, ensuring all created content is updated and accurately reflected

• Build business cases for paid advertising amplification; manage budget allocations for paid campaigns

• Draft creative briefs and oversee timelines, asset delivery, and stakeholder reviews

• Partner with editorial, creative, and video teams to produce compelling content and ensure timely publication

• Coordinate legal and compliance reviews for all content

• Publish approved content across Wells Fargo channels using compliance-approved tools

• Monitor engagement, partner with engagement team for response strategies, and escalate reputational risks

• Analyze campaign performance, create recap reports, and provide insights for optimization

• Collaborate with marketing, IT, customer service, and other stakeholders for cohesive communication efforts

• 5+ years of public relations, media relations, or corporate communications experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Deep understanding of communications in a digital landscape, including web, mobile, and social platforms

• Experience with digital communications tools, platforms, and analytics

• Strong storytelling and content development skills with exceptional writing ability

• Results-driven mindset with a focus on execution, speed, and impact

• Ability to provide white-glove service and act as the quarterback for all campaigns, ensuring seamless execution across channels

• Proven ability to build relationships and work collaboratively across teams, including editorial, creative, and video production partners

• Demonstrated experience or foundational knowledge in the financial services industry

• Proficiency in generative AI technologies and platforms, and ability to leverage these technologies to create innovative solutions, enhance content creation, and drive business outcomes

• Bachelor's degree in digital marketing, communications, public relations, business administration, or related field

• This role offers a hybrid work schedule

• This role does not offer visa sponsorship

• This role does not offer relocation

• 1700 K Street, NW - Washington, DC ($120,000 - $196,000)

• 1525 West W.T. Harris Boulevard - Charlotte, NC ($100,000 - $163,000)

• 401 South Tryon Street - Charlotte, NC ($100,000 - $163,000)

• 401 West Las Colinas Boulevard - Irving, TX ($100,000 - $163,000)

• 600 South 4th Street - Minneapolis, MN ($110,000 - $179,000)

• 114 North Beaumont Street - St. Louis, MO ($100,000 - $163,000)

• 64 East Broadway - Tempe, AZ ($100,000 - $163,000)

• 800 South Jordan Creek Parkway - West Des Moines, IA ($100,000 - $163,000)

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement