Senior Marketing & Commercial Operations Specialist ANZ

Demand Generation & Campaign Execution (END-TO-END OWNERSHIP)

• Own end-to-end execution of all marketing campaigns including seminars, webinars, digital campaigns, and account-based marketing initiatives

• Develop campaign messaging, targeting, and value propositions aligned to customer needs

• Manage all aspects of campaign delivery including logistics, vendors, invitations, and execution

• Ensure consistent and high-quality execution of all marketing activities across ANZ

Pipeline & Funnel Management

• Own marketing contribution to pipeline generation and funnel health across ANZ

• Define campaign targets and track performance against pipeline and revenue goals

• Work closely with Inside Sales to ensure timely follow-up and conversion of all marketing-generated leads

• Monitor and optimize conversion rates from lead generation through to opportunity creation

Lead Management & Commercial Alignment

• Ensure all marketing-generated leads are effectively captured, tracked, and handed over to Inside Sales

• Partner closely with Inside Sales to align on lead quality, follow-up processes, and conversion outcomes

• Provide continuous feedback to improve lead quality and campaign effectiveness

Commercial Operations & Reporting

• Track and report on campaign performance, pipeline contribution, and return on investment

• Support CRM discipline and ensure marketing activities are accurately reflected in pipeline reporting

• Deliver concise and relevant updates on marketing performance and business impact

Market Intelligence & Continuous Improvement

• Gather and analyze market trends, customer insights, and competitor activities

• Continuously refine marketing approaches based on performance data and feedback

• Identify opportunities to improve efficiency, effectiveness, and ROI of marketing activities

• Lead the ANZ Voice of Customer (VOC) program for operational improvements and strategic insights.

General Business & Operational Support

• Contribute to shared business operations and administrative responsibilities as required, supporting the effective execution of marketing and commercial activities and ensuring continuity of ANZ business operations

Qualifications

Education:

Bachelor's degree in Marketing, Business, Science, or related field

Experience:

• 5+ years of experience in B2B marketing, preferably within scientific, pharmaceutical, or technical industries
• Proven experience in demand generation, campaign execution, and pipeline development
• Experience working closely with sales teams in a commercial environment

Skills:

• Strong commercial mindset with focus on pipeline and revenue outcomes
• Ability to execute marketing programs independently in a hands-on environment
• Strong analytical and reporting capabilities
• Excellent communication and stakeholder management skills
• Experience with CRM and marketing automation platforms preferred

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Client-provided location(s): West Pennant, Australia

Job ID: Waters-26357

Employment Type: OTHER

Posted: 2026-05-11T18:38:50