Sales and Marketing Specialist

Overview

We are seeking a dynamic and detail-oriented Sales & Marketing Specialist to plan and execute marketing events while managing the full lifecycle of marketing leads. This role plays a critical part in driving brand awareness, generating qualified leads, and supporting sales pipeline growth through effective campaign execution and lead nurturing strategies. As a member of the ASEAN Marketing Team, this position has a direct reporting line to the Demand Generation Lead with a dot line to the Malaysia Sales Manager. You will get to work with a group of collaborative colleagues and environment, which resulted in strong business performance in 2025. You will also have an opportunity to champion and accelerate the business growth for Waters ASEAN region and be part of a highly motivated team.

Responsibilities

• Plan, coordinate, and execute marketing events including trade shows, conferences, webinars, and customer workshops
• Manage end-to-end event logistics: venue selection, vendor coordination, budgeting, timelines, and on-site execution
• Collaborate with internal stakeholders (sales, product, and regional teams) to align event objectives and messaging
• Track and report event performance, including attendance, engagement, and lead generation metrics
• Own the marketing lead lifecycle from capture to qualification and handover to sales
• Manage leads generated from multiple channels (events, digital campaigns, website, partners)
• Ensure timely lead follow-up, qualification, and routing using Compass and marketing automation tools
• Develop and implement nurturing programs to improve conversion rates.
• Gather industry news, market trend and competitive information that provide insights to sales and BD team for market expansion.
• Support ASEAN Sales team in the tender document preparation and maintaining customer database.

• Bachelor's degree in Science and Technology, Business, Marketing, Digital Marketing or equivalent
• 3-5 years of experience in marketing, preferably in B2B or technical industries
• Proven experience in event management and lead lifecycle management
• Familiarity with CRM systems (e.g., Salesforce), digital marketing platforms (e.g. Zoom, ON24) and marketing automation platforms (e.g., Marketo)
• Strong organizational and project management skills

• Possess a detail oriented and meticulous personality with the ability to multitask
• Excellent communication and stakeholder management abilities