Principal Commercial Platforms Product Owner - Marketing

Overview

As a Marketing Product Owner, you will be responsible for owning the product vision, strategy and roadmap for Waters' marketing technology ecosystem, with a primary focus on our Marketo and Salesforce platforms. The Product Owner collaborates with senior management stakeholders across Waters to set a short- and long-term strategic vision that will evolve and optimize both the platform and business processes supported by the platform. You will be responsible for the development and implementation of solutions that support the vision, executing both large-scale, transformational, company-wide initiatives and continuously evolving platform features and capabilities with enhancements. You will work closely with cross-functional teams, including Commercial Excellence, Marketing, Sales, and IT, to ensure that our marketing capabilities meet the needs of the business and deliver maximum value.

This is a Hybrid role based out of Milford, MA 3 days a week (Tuesday to Thursday).

Responsibilities

• Product Vision and Strategy: Provide strategic oversight to help define and communicate the product vision and strategy for Marketing Platforms, including Marketo and Salesforce, ensuring alignment with business goals and objectives.
• Backlog Management: Prioritize and manage the product backlog, ensuring that the most valuable features and enhancements are delivered.
• Stakeholder Collaboration: Continuously drive alignment of the vision with key global stakeholders and work closely to gather requirements, understand their needs, and ensure their expectations are met while ensuring a customer-centric focus and utilization of industry best practices.
• Agile Development: Realize vision and communicate requirements to scrum team by translating into actionable user stories, prioritization and product value metrics. Lead agile development processes, including sprint planning, daily stand-ups, and retrospectives.
• Performance Monitoring: Utilize measurable KPI's to monitor and analyze the performance of Salesforce solutions, making data-driven decisions for continuous improvement.
• Ability to manage and evolve a global marketing technology roadmap, with deep understanding of marketing operations, digital engagement, customer journeys, campaign automation and attribution.
• Ability to independently lead and influence employees in various organizations, including Marketing, Sales, and IT.
• Strong understanding of lead lifecycle management, from lead acquisition through nurture, scoring, handoff and attribution.
• Skilled at fostering a high-performing team environment, building constructive and effective relationships and gain trust and support from stakeholders and other team members.
• Can negotiate skillfully in tough situations and settle differences with minimum disruption.
• Communicates a compelling and inspired vision and can break down the vision in deliverable components.
• Proficient in collaborating to making sound product design decisions based on internal business requirements, platform best practices and industry standards.
• Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact platform changes.
• Excellent problem-solving skills, with energy & enthusiasm for solving unknowns
• The ability to make effective and timely decisions that keep the organization moving forward.
• Capable of working in conjunction with IT resources and design, estimate the level of effort, dependencies, blockers, and contingencies.

• 4+ years of experience in CRM or Marketing Automation platforms, preferably Salesforce, Marketo or similar solutions
• 8+ years of relevant experience in Marketing Operations or Marketing Technology roles
• Salesforce Administrator Certification preferred
• SAFe Agile/Scrum Product Owner certification or equivalent experience preferred
• Familiarity with Agile process management tools such as JIRA required
• Bachelor's degree in computer science or similar field