Marketing Operations Specialist
Overview
This role owns the end-to-end Leads to Funnel framework, including lead intake, qualification, nurturing, and funnel entry governance, ensuring marketing-generated demand is systematically converted into sales-ready opportunities.The role sits within Marketing and partners closely with Sales to drive lead quality, conversion discipline, and early-stage pipeline health.
Responsibilities
1. Leads Intake & DefinitionOwn lead definitions, sources, and minimum data standards.
Ensure consistent lead capture across campaigns, events, inbound, and partners.
Maintain clarity between Leads, Qualified Leads, and Funnel Entry.
2. Lead Qualification & Funnel EntryOwn the lead qualification template and pre-funnel criteria.
Define and govern rules for converting leads into sales opportunities.
Prevent premature or low-quality funnel creation.
3. Lead Nurture Strategy & ExecutionDesign and manage lead nurture logic for non-sales-ready leads.
Segment leads by readiness, intent, and timing.
Partner with campaign teams to ensure leads are educated, warmed, and progressed toward qualification.
Decide when nurtured leads are eligible to re-enter qualification or funnel review.
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4. Marketing-Sales HandoffDefine ownership and handoff points between Marketing and Sales. Establish clear expectations for lead follow-up and feedback. Act as the process owner for lead-to-opportunity collaboration.
5. Data Quality & InsightsEnsure lead and early-funnel data is complete, reliable, and review-ready. Track lead-to-funnel conversion and nurture effectiveness. Provide insights on pipeline quality, not just lead volume.
6. Enablement & Continuous ImprovementTranslate processes into simple templates and guidelines. Drive adoption through clarity and enablement. Continuously refine Leads, Nurture, and Funnel standards based on performance and feedback.
Qualifications
Bachelor's or Master's Degree or equivalent.
Post-graduate, certification, and/or license may be required.
English launguage skills needed.
Company Description
Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion