VP Streaming Marketing, France & Benelux

Bienvenue chez Warner Bros. Discovery... l'étoffe dont sont faits les rêves

Qui nous sommes...

Lorsque nous parlons de l'étoffe dont sont faits les rêves, nous ne faisons pas seulement référence au monde des sorciers, des dragons et des super-héros, ni même aux merveilles de la planète Terre. Derrière le vaste catalogue de contenus emblématiques et de nos marques préférées, il y a les conteurs qui donnent vie à nos personnages, les créateurs qui les amènent dans votre salon et les rêveurs qui écrivent la suite...

Des créatifs formidables aux pionniers de la technologie, à travers le monde, WBD offre des opportunités de carrière décisives, des avantages soigneusement sélectionnés et les outils pour explorer et devenir la meilleure version de vous-même. Ici, vous êtes soutenu(e), ici vous êtes reconnu(e), ici vous pouvez prospérer.

Chez HBO Max, la narration occupe une place centrale. Nous sommes l'une des marques de divertissement les plus emblématiques du monde, regroupant des créations originales audacieuses et des personnages inoubliables. Pendant que le public profite en continu de contenus primés, d'informations de dernière minute et de sports 24 heures sur 24, nos équipes continuent d'imaginer la suite en matière de streaming. De Succession, Euphoria et Les Soprano aux franchises mondiales comme Game of Thrones et Harry Potter, notre contenu fait parler de lui et laisse son empreinte dans la culture.

HBO Max propose des histoires innovantesen tous genres et à travers toutes les plateformes, connectant des millions de téléspectateurs dans 90 pays à travers le monde - et nous ne faisons que commencer. Notre catalogue contient les séries et les films les plus populaires, offrant au public l'accès aux univers de HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24 et bien plus encore. Transformez votre passion du streaming en carrière: nous recrutons!

Your New Role

The Streaming Marketing VP France & Benelux will lead the strategy and execution of marketing for Warner Bros. Discovery (WBD) Direct-to-Consumer business across the region driving growth and brand love for HBO Max. This role will harness the power of our iconic IPs - from Harry Potter and DC Comics to Sports, Warner Bros. films and HBO series - to create culturally resonant campaigns that connect deeply with local audiences.

• Develop and execute country-specific marketing plans across all functions - including social, media, creative, partnerships, and operations - that reflect local audience insights and business priorities, driving awareness and growth for HBO Max
• Build the long-term foundation for streaming - define the value proposition, identify target audiences and shape strategies that drive acquisition, retention, engagement and brand love for HBO Max
• Set an ambitious creative standard, leveraging our iconic portfolio - from HBO Originals, Warner Bros. films, DC and Harry Potter franchises to Sports - to deliver culturally defining campaigns that resonate with local audiences and elevate Warner Bros. entertainment brands
• Partner closely with regional and global marketing leaders to align priorities, advocate for local needs and ensure optimal support and resourcing for HBO Max initiatives
• Collaborate with content, product, and commercial teams to align marketing strategies with business outcomes, streamlining execution and maximising impact across all consumer touchpoints
• Build and nurture strong external partnerships - including broadcasters, telcos, media partners and local entertainment providers - to amplify visibility and strengthen HBO Max's market presence
• Define, monitor, and optimise key performance metrics across acquisition, retention, engagement and brand equity. Use insights and data to balance creativity with commercial effectiveness
• Incorporate stakeholder perspectives while maintaining full accountability for decisions and outcomes. Lead with clarity, conviction and agility in navigating constraints of budget and team size
• Stay ahead of competitive dynamics and emerging trends to ensure Warner Bros. remains at the forefront of marketing innovation and audience engagement
• Cultivate HBO Max as a culturally iconic and beloved brand - spanning world-class drama, film and sport - through digital, social, experiential and earned media efforts that build fandom, loyalty and cultural relevance
• Recruit, develop and inspire a high-performing marketing team that thrives in a collaborative, creative and results-driven culture

• Extensive progressive marketing experience, with a focus on driving growth and delivering impactful campaigns in the streaming, media, or entertainment industries
• Proven success in adapting and executing global marketing strategies to align with country-specific needs and opportunities
• Knowledge of local market dynamics, including cultural nuances, regulatory landscapes and consumer behaviour
• Demonstrated ability to collaborate with external partners such as distributors, telcos and media networks to maximise brand reach and business growth
• Skilled at leveraging consumer insights, audience data and market trends to sharpen strategies and optimise campaign performance
• Strong financial acumen, including experience in budget management, media planning and ROI analysis
• Expertise in integrated marketing, including digital marketing, social media, CRM and experiential activations
• Ability to build and lead high-performing teams, fostering a culture of trust, creativity and collaboration
• Exceptional communication, negotiation and presentation skills, with the ability to influence senior stakeholders and cross-functional teams
• Experience working within matrixed organisational structures, balancing global priorities with local execution
• A proactive and flexible mindset, thriving in fast-paced, dynamic environments
• Passion for entertainment and a deep understanding of storytelling, audience engagement and evolving market trends in the streaming industry