VP Product, CMS Innovation
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
Bleacher Report is seeking a visionary Vice President of Product
Management to lead the strategic development and execution of our
content management systems, programming automation, and
personalization platforms. This executive will drive innovation across our
web, mobile app, social platforms, and emerging channels, empowering
our editorial teams to program efficiently at scale while delivering hyperpersonalized experiences to millions of sports fans globally.
As VP of Product Management, you will define the long-term vision and
near-term roadmap for the systems and tools that power content
discovery, curation, distribution, and personalization across Bleacher
Report's entire ecosystem-from our flagship apps to social platforms like
Instagram, Twitter, Snapchat, and TikTok. You'll lead a cross-functional
organization responsible for building intelligent automation, machine
learning-driven personalization, real-time content streaming, and
sophisticated CMS capabilities that allow our creators to focus on making
great content, not wrestling with tools.
The Work
Strategic Leadership & Vision
• Define and execute a multi-year product strategy for CMS
platforms, programming automation tools, and personalization
algorithms that support Bleacher Report's position as the #1 sports
publisher for social-first, mobile-first audiences
• Drive the evolution of content management and programming
workflows to support rapid content creation, curation, and
distribution
• Partner with senior executives to align product initiatives with
business objectives, presenting strategic vision and performance
metrics to C-Level leaders
• Lead the integration of AI/ML technologies to power content
personalization, real-time trending topic detection, automated
content enrichment tagging, and intelligent distribution across
channels
Content Platform & CMS Innovation
• Oversee the development and optimization of Bleacher Report's
content management systems, enabling editorial teams to publish
thousands of pieces of content daily
• Build and scale automated content delivery pipelines that
intelligently route content to appropriate platforms and audiences
• Define product requirements for personalized alert and notification
technologies that curate personalized content from all sources
• Champion mobile-first and social-first product development,
ensuring our CMS and tools are optimized for the workflows of
modern sports media creators
• Drive the development of real-time publishing and streaming
capabilities that allow Bleacher Report to break news faster than
competitors and keep fans engaged during live sporting events
Personalization, ML & Algorithmic Content Discovery
• Build sophisticated personalization systems that deliver hyperrelevant
content
• Define requirements for machine learning and recommendation
algorithms - ensuring fans see the stories, videos, and updates
most relevant to them
• Implement A/B testing frameworks and experimentation
methodologies to continuously optimize content performance,
engagement, and retention across platforms
• Partner with data science teams to leverage behavioral data, social
signals, and real-time trends to inform content programming
decisions and automated editorial workflows
• Drive the development of predictive analytics that help editorial
teams understand what content will resonate before it's published
Social Media & Distributed Content Strategy
• Lead product initiatives that optimize Bleacher Report's content for
distributed platforms including Instagram, Twitter, TikTok, Snapchat,
YouTube, and emerging social networks
• Build tools and workflows that enable our teams to create viral
content at scale with consistent quality and rapid turnaround
Team Building & Organizational Leadership
• Build and lead a high-performing product management organization
focused on sports media, content platforms, and personalization
technologies
• Mentor and develop product managers at all levels, establishing best
practices for requirements gathering, user research, prioritization,
and stakeholder collaboration
• Foster a culture of innovation, experimentation, and fan-centricity,
ensuring the team deeply understands sports fan behavior and
consumption patterns
• Conduct regular user research, office hours, and training sessions
with editorial teams, social creators, and programming stakeholders
across Bleacher Report
Cross-Functional Collaboration
• Work closely with engineering leadership to translate business
requirements into scalable technical solutions, including platform
architecture, APIs, and distributed systems
• Collaborate with data science and ML engineering teams to embed
intelligence into content recommendation, trending topic detection,
and automated programming systems
• Partner with editorial leadership, social media teams, and content
creators to understand workflows, pain points, and opportunities for
tool improvement
• Engage with analytics teams to establish measurement frameworks
for content performance, engagement, and personalization
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effectiveness
Qualifications & Experience
Required
• 12+ years of product management experience, with at least 5 years
at the executive level
• Proven track record leading large-scale platform initiatives in digital
media, sports, social platforms, or content publishing industries
• Deep expertise in content management systems, publishing
workflows, and multi-platform content distribution
• Strong understanding of personalization algorithms,
recommendation systems, and machine learning applications in
consumer products
• Experience building products for mobile-first and social-first
audiences, with deep knowledge of modern content consumption
behaviors
• Demonstrated ability to define and execute transformative product
visions that drive measurable business outcomes including
engagement, retention, and time-spent metrics
• Exceptional strategic thinking combined with strong execution
capabilities and bias for action
• Outstanding communication and influencing skills, with experience
presenting to C-suite executives and managing diverse stakeholder
groups across editorial, creative, and technical organizations
• Experience building and scaling high-performing teams in fastpaced,
dynamic environments
Preferred
• Passion for sports and deep understanding of sports fan behavior,
consumption patterns, and fan culture
• Experience with real-time content platforms, breaking news
systems, and live event coverage
• Knowledge of social media platforms, algorithms, and best practices
for distributed content
• Familiarity with A/B testing frameworks, experimentation platforms,
and performance optimization methodologies
• Understanding of video streaming, editorial, aggregation,
advertising, and multimedia content systems
• Experience with analytics tools (Looker, Tableau, ComScore, Nielsen)
and data-driven decision making
• Technical depth sufficient to collaborate effectively with
engineering, data science, and ML teams on platform architecture
and requirements
• Background in agile methodologies, modern PDLC & SDLC processes
• Experience working with content creators, editorial teams, and
creative professionals
What Success Looks Like
• Editorial and social teams publish 30%+ more content with fewer
manual steps, focusing creative energy on storytelling rather than
workflow complexity
• Personalization algorithms drive measurable improvements in app
engagement, session duration, habituality, and daily active users
• Content discovery and recommendation systems increase content
consumption across team-specific streams and trending topics, as
well as adjacent previously unengaged content
• Bleacher Report maintains its position as the most engaging sports
app, with best-in-class retention and time-spent metrics
• CMS and publishing platforms support seamless multi-platform
distribution with consistent user experiences
• Product roadmaps align tightly with business priorities and are
delivered predictably with high quality
• Cross-functional teams view product management as a trusted
strategic partner and catalyst for innovation
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $210,000.00 - $390,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)