Sr. Social Producer, CNN Digital Products & Services
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it's like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role...
The Senior Social Producer on CNN's Off-Platform Team creates highly engaging, platform-native content across TikTok, Instagram, and emerging social platforms. This role partners closely with Channel Managers, the Video Editorial Team, and broader newsroom partners to develop, produce, and elevate new storytelling formats, social franchises, and real-time coverage that deepens CNN's reach and engagement. The ideal candidate is a platform expert who consumes TikTok and Instagram daily, understands their mechanics, incentives, workflows, and culture, and brings a high level of editorial judgment, creativity, and executional excellence.
Your Role Accountabilities...
High-Level Production & Creative Leadership
• Ideate, shoot, edit and package premium platform-native content across social platforms, with a focus on TikTok and Instagram.
• Conceptualize, develop, and refine serialized social-first formats and long-running franchises.
• Produce and direct real-time social coverage around major news moments, tentpole events, and cultural touchpoints.
• Oversee the creation of trend-responsive vertical video and experimental formats, ensuring strong editorial framing and visual style.
Editorial Judgment & Standards
• Exercise strong news judgment to determine what stories, trends, and formats resonate across platforms.
• Apply CNN's editorial guidelines to platform-native storytelling choices, captions, thumbnails, and headline/copy approaches.
• Mentor junior staff on editorial framing, best practices, and platform strategy.
Analytics & Data-Driven Decision-Making
• Analyze detailed platform metrics to identify insights, shifts, and opportunities for growth.
• Translate analytics into actionable content, creative framing, and publishing strategies.
• Anticipate and adapt to evolving platform features, trends, and algorithmic behaviors.
Cross-Functional Collaboration
• Partner with Editorial teams and Channel Managers to execute high-impact social content.
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• Act as a key internal ambassador for Off-Platform, helping shape how stories translate into platform-native experiences.
• Contribute to the development of workflows, processes, and best practices across the Off-Platform team.
Qualifications & Experience...
• 5-7+ years of social media experience at a media outlet.
• Expertise in producing high-impact social content, including video, visuals, and multimedia packages.
• Advanced proficiency in Adobe Premiere Pro; additional editing or design tools a plus.
• Deep understanding of user behavior and mechanics across TikTok, Instagram, and other top platforms.
• Strong editorial judgment, writing skills, and creative instincts.
• Ability to manage multiple complex projects with tight deadlines.
• Flexibility for coverage during breaking news, holidays, and extended hours.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $101,500.00 - $188,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)