Sr Manager, Marketing HBOMax RoLA

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Senior Marketing Manager will lead the development and execution of integrated marketing strategies for HBO Max across ROLA markets. This role is responsible for translating regional and global priorities into high-impact local and multi-country campaigns that drive subscriber growth, brand strength, engagement, and ROI, working cross-functionally with Brand, Trade, Content, Media, PR, Social and Commercial teams.

This is a hands-on strategic role with regional accountability, strong analytical ownership, and end-to-end campaign leadership.

Your Role Accountabilities

Marketing Strategy & Campaign Leadership

• Lead the development and execution of 360° marketing campaigns for HBO Max across ROLA (ARG, CL, COL & PER), aligned with regional and global priorities.
• Translate brand, content, and growth strategies into actionable country-level plans, ensuring cultural relevance and consistency.
• Own campaign briefs, messaging frameworks, and GTM plans in collaboration with Brand, Content Marketing, Social, PR and Media teams.
• Drive alignment across multiple stakeholders to ensure flawless execution across markets.

Performance & Business Impact

• Monitor and optimize marketing performance across the funnel: awareness, consideration, acquisition, authentication, engagement, and retention.
• Partner with Insights & Research to leverage data, brand tracking, and consumer insights to optimize campaigns.
• Analyze results vs. targets and define action plans to close gaps and scale best practices across markets.

Cross-Functional & Partner Collaboration

• Work closely with Trade Marketing and Commercial teams to ensure strong distributor alignment and execution where relevant.
• Collaborate with agencies (creative, media, production) through Media and Creative Services teams to ensure high-quality, on-brand execution.
• Support local teams with tools, frameworks, and guidance to elevate execution standards across the region.

Operational Excellence

• Manage marketing budgets efficiently, ensuring strong ROI and alignment with business objectives.
• Ensure clear reporting, timelines, and prioritization across multiple campaigns and markets.
• Identify opportunities for process optimization and campaign standardization across ROLA.

Key KPIs

• Subscriber acquisition (Retail & Wholesale contribution)
• Engagement metrics and content performance uplift
• Authentication rate and active usage among distributors' subscribers
• Brand health metrics (Awareness, Consideration, Brand Love)
• Earned media
• Budget efficiency and on-time, in-full campaign delivery

Qualifications & Experiences

• 7+ years of experience in marketing, preferably in entertainment, media, subscription or DTC businesses.
• Proven experience leading integrated marketing campaigns end-to-end across multiple markets.
• Strong strategic thinking combined with hands-on execution capability.
• Data-driven mindset with experience using performance, brand, and consumer insights.
• Excellent cross-functional leadership and stakeholder management skills.
• Strong project management skills, able to manage multiple priorities in fast-paced environments.
• Outstanding communication, briefing, and presentation skills.
• Fluent in English and Spanish.
• Passion for content, pop culture, and consumer trends.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Client-provided location(s): Buenos Aires, Argentina

Job ID: Discovery-WAMEGLOBALR000101940EXTERNALENGLOBAL

Employment Type: OTHER

Posted: 2026-01-20T19:23:45