Sr Analyst, Planning Ad Sales

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Senior Analyst, Planning - Ad Sales is responsible for developing, pricing, and executing integrated, multi-platform media plans across digital, CTV/streaming, paid social, and traditional channels. This role serves as a strategic partner to Ad Sales and Account Executives, ensuring proposals are insight-driven, commercially viable, and aligned with client objectives.

This position requires a high level of independence, ownership of complex plans, mentorship of junior team members, and active contribution to the evolution of media products, planning tools, and go-to-market strategies.

Your Role Accountabilities

Media Strategy & Planning (30%)

• Develop integrated media plans across Digital, CTV/Streaming, Linear TV, Paid Social, and Audience Extension channels.
• Translate client briefs into clear, actionable media strategies, defining channel roles, formats, KPIs, and budget allocation.
• Recommend innovative solutions including programmatic, addressable, and data-driven targeting strategies.
• Ensure plans align with commercial objectives, inventory availability, and pricing guidelines.

• Build and optimize media plans using key performance metrics (CPM, CPV, CPC, reach, frequency, completion rates).
• Apply programmatic knowledge, including PMP vs. open exchange, first-party data usage, contextual targeting, and measurement frameworks.
• Analyze campaign performance to generate insights and inform future planning.
• Collaborate with BI, Ad Operations, and Digital teams to ensure accurate execution, tracking, and reporting.

• Partner closely with Account Executives on pre-sales ideation, proposal development, and client presentations.
• Deliver accurate, timely, and sales-ready media plans.
• Identify opportunities for revenue growth through upselling, cross-selling, and packaging strategies.
• Act as a trusted strategic voice in both internal and client-facing discussions.

• Manage timelines, revisions, and approvals across multiple stakeholders.
• Coordinate with Ad Operations to ensure seamless campaign setup and delivery.
• Maintain accurate documentation of plans, pricing, and inventory usage.
• Monitor and optimize campaigns to ensure performance and delivery goals are met.

• Mentor junior planners and support quality assurance across media plans.
• Contribute to the development of standardized tools, templates, and processes.
• Share industry trends, best practices, and digital innovations with the broader team.

• 4-7 years of experience in media planning, preferably within an agency or ad sales environment.
• Strong experience in digital and cross-platform campaign planning, including CTV/Streaming.
• Solid understanding of digital media KPIs, measurement, and optimization strategies.
• Experience collaborating with Sales teams in fast-paced, revenue-driven environments.
• Advanced proficiency in Excel, including media math and data analysis.
• Strong communication, storytelling, and presentation skills.
• Fluency in both English and Spanish (required).