Senior Director, Mobile Publishing

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When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

• Mobile Publishing Strategy: Lead mobile publishing strategy and execution from pre-launch through live operations, with a focus on user acquisition effectiveness and publishing readiness. Define publishing priorities, growth plans, and execution strategies based on market performance, acquisition trends, and creative results. Establish the long-term vision and organizational structure for the mobile publishing team.
• Publishing Operations: Own execution of the mobile publishing function within the studio, setting clear priorities and driving coordination across User Acquisition, Creative Services, Product Marketing, Social & Community, Analytics, Live Ops, and Partner Relations. Work closely with Product and Live Ops leadership to align publishing plans with development timelines and live cadence, ensuring publishing inputs are integrated early and executed consistently from pre-launch through live operations.
• Growth Accountability: Own publishing budget planning and investment strategy across brand, performance, creative, creator, social, community, and lifecycle campaigns. Partner with Product to define KPIs, forecast performance, and deliver against business targets. Accountable for full-funnel performance from IPMs to ROAS. Define shared accountability and collaboration rhythms across channel owners to ensure performance media is integrated into holistic player journeys.
• Network & Platform Strategy: Understand platform differences (iOS, Google Play, PC, alternative stores) and how to best optimize our publishing strategy accordingly. Ensure user acquisition and creative strategies are optimized by channel, accounting for differences in user attention, ad formats, and interaction models across networks. Apply channel-specific creative approaches to maximize engagement, ROAS, and scalability.
• Insights and Data-Driven Decision Making: Use data and market signals to guide investment decisions, creative testing, and product roadmaps. Embrace a performance marketing culture grounded in testing, iteration, and creative experimentation.
• Team Leadership & Management: Build and lead a high-performing mobile publishing team. Define clear roles, develop talent, and foster a culture of agility, accountability, and creative excellence. Oversee and direct the tasks and progress of both direct and indirect reports, guiding team production as necessary. Ensure team structure supports business priorities.
• Innovation & Change Management: Be courageous in advocating for and testing innovative new approaches, even when challenged. Champion modern mobile publishing practices and tools - from real-time dashboards to automated creative testing and LTV forecasting. Guide the team to address inefficiencies, flag risks and opportunities, and drive solutions.

• 8+ years years of experience in mobile free-to-play publishing, growth, or performance marketing roles
• 5+ years leading teams and cross-functional initiatives
• Proven success launching and scaling mobile games
• Strong background working with user acquisition, creative, analytics, marketing and product teams
• Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts (e.g., IDFA, SKAN)
• Strong understanding of mobile user acquisition and growth fundamentals
• Ability to evaluate creative performance and translate results into clear direction
• Hands-on experience with mobile MMPs, attribution tools, and paid media platforms
• Comfort working with performance data, KPIs, and forecasts
• Strong cross-functional leadership and communication skills
• Strong executive presence and ability to present strategic recommendations clearly and persuasively
• Comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity

• Experience scaling live mobile strategy or mid-core games
• Experience working with IP
• Exposure to creative automation or GenAI-enabled marketing tools