Producer, Off-Platform Planning & Content, CNN Digital Products & Services
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
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We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role...
CNN's Off-Platform team is seeking a Producer, Off-Platform Planning & Content to help shape, coordinate, and produce sponsored social content across Instagram, TikTok, and other emerging platforms. This role sits at the intersection of editorial, sales and off-platform publishing, ensuring that sponsored programs are creatively ambitious, executable, and aligned with CNN's standards. You will work closely with teams across CNN to translate sold sponsorship concepts into platform-native executions, including Instagram Stories, Reels, TikTok videos, social carousels, shortform packages, and other sponsored deliverables. This role is ideal for a platform-fluent producer who can balance creative vision, editorial judgment, and real-time production needs.
Your Role Accountabilities...
Sponsored Editorial Planning & Cross-Team Coordination
• Partner with teams across CNN to evaluate what social content can be sold responsibly and creatively across CNN's channels.
• Vet sponsorship asks and proposals to ensure they are editorially appropriate, platform-native, and feasible for production timelines.
• Translate client briefs into actionable creative plans, production calendars, and asset lists.
• Communicate requirements, deadlines, creative guardrails, and delivery expectations to all stakeholders.
Content Creation & Production
• Produce, shoot, edit, and package sponsored content for TikTok, Instagram, and other platforms, including shortform vertical video, IG Stories, carousels, cutdowns, etc.
• Conceptualize and produce serialized or repeatable sponsored formats tailored to TikTok and Instagram.
• Create platform-native hooks, captions, thumbnails, and packaging optimized for performance.
• Maintain creative excellence and uphold CNN's editorial and brand standards in all sponsored executions.
Project & Workflow Management
• Manage multiple sponsored programs at once, including timelines, approvals, creative reviews, delivery schedules, and handoffs.
• Serve as the point of coordination between editorial partners and the off-platform team.
• Ensure all deliverables meet expectations, legal/standards requirements, and platform best practices.
Qualifications & Experience...
• 3-6 years of experience producing social-first video and visual content.
• Expertise in creating shortform content across Instagram (Reels, Stories) and TikTok, with a portfolio demonstrating platform fluency.
• Proficiency in Adobe Premiere Pro.
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• Experience working with sales, marketing, editorial, or branded content teams on client-driven or sponsor-driven executions.
• Strong editorial judgment and the ability to uphold CNN standards within sponsorship frameworks.
• Excellent organizational and communication skills: able to track details, juggle multiple projects, and synthesize information across teams.
• Comfort working in fast-paced, deadline-driven environments.
• Flexibility for occasional off-hours, event-based, or rapid-turnaround production as needed.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $78,540.00 - $145,860.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)