Media Planner

The Media Planner reports to the Media Planning Executive Lead and is responsible for the planning, implementation, and coordination of on-air promotion strategy, to ensure that our programmes are promoted as effectively as possible to obtain maximum audience awareness to drive ratings.

What's in it for you...

• Benefits package: private medical care, life and accident insurance, MyBenefit cafeteria platform, sports card, social fund, retirement pension plan, Employee Referral Program.
• Free access to the HBO Max platform.
• Work-life balance initiatives: well-being platform, yoga, massages, educational webinars, Employee Support Program, film screenings organized by employees in the office cinema.
• Training and development: training platform, co-financing of English lessons, Employee Resource Groups, Engagement Club - the opportunity to develop your interests in thematic employee groups, online meetings with experts.
• CSR activities: volunteering, ecological and social initiatives.
• Access to parking spaces.

Your Role Accountabilities...

• Promo Strategy and Placement

- Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level

- Set campaign reach and frequency targets and monitor laydown to ensure placements met

- Use broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily schedules as per defined strategy

- Plan graphics and voice overs to maximise promotion of key channel highlights

• Production

- Create the promo asset IDs in channel management system for each promo campaign and presentation element

- Ensure all dates, times and promo tags are entered correctly as per the media plan
- Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes, amend schedules and materials accordingly

- Keep track of promo certification for each campaign

• Post Campaign Analysis

- Use TechEdge software to analyse campaign performance, and where necessary, adjust media plan to ensure reach and frequency targets are met

- Provide in depth post-campaign analysis where required and feedback learnings to wider team

• Editorial

- Ensure editorial integrity of break content and messaging

- Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition

- Monitor competitor breaks and on-air strategy

- Be interested and curious about content, trends and wider issues affecting the media industry

• Deputise for and assist Media Planning Executive Lead when required

Qualifications & Experience

• Experience in a media or broadcast environment
• Experience of analysing and interpreting data
• High attention to detail
• An appreciation of creative issues and advertising
• Demonstrable passion for international TV programming
• Education - university level or higher
• Computer literate with good Excel, Word and PPT
• Working proficiency in English

Metrics

• Efficient and effective promo optimization
• Delivery of campaign communication targets against media plan
• Ability to analyse data and compile reports.
• Ability to make strategic decisions whilst under pressure of tight deadlines.
• Numerate and analytical with close attention to detail
• Highly motivated with the ability to work both independently and as part of a team.
• Planning and organisation skills with the ability to meet fixed deadlines.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Client-provided location(s): Warsaw, Poland

Job ID: Discovery-WAMEGLOBALR000104081EXTERNALENGLOBAL

Employment Type: OTHER

Posted: 2026-03-26T20:12:50