Marketing Manager
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
When applying for this role. please share a portfolio of your work with your CV.
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About the Role:
As the Marketing Manager for Streaming & Networks in Denmark, you will support the execution of local marketing strategies for Warner Bros. Discovery's streaming service HBO Max and our linear channels, including Kanal 5.
You will work closely with the Senior Marketing Manager to bring campaigns to life, manage day-to-day marketing activities, and ensure brand consistency across all touchpoints and in line with budget. This role is ideal for a creative and organized marketer who thrives in a fast-paced environment and is passionate about entertainment, storytelling, and fan engagement. You will be creating campaigns for sports, local production and global titles across HBO Max and Kanal 5 in close collaboration with other teams.
Key Responsibilities:
- Support the development and execution of marketing campaigns for HBO Max and our linear channels, ensuring alignment with brand guidelines and strategic objectives.
- Manage campaign rollouts across media in collaboration with social media, PR, and creative teams, ensuring timely and high-quality execution.
- Create campaign briefs, timelines, and asset management for local and global initiatives.
- Monitor campaign performance and audience engagement, providing insights and recommendations for optimization.
- Help maintain brand toolkits, messaging frameworks, and campaign documentation.
- Support the planning and execution of local events, stunts, and activations that drive buzz and fandom.
- Contribute to the development of marketing materials and presentations for internal and external stakeholders.
- Stay informed on market trends, competitor activity, and audience behavior to inform campaign planning.
- Ensure budget trackers are updated and maintained, supporting accurate financial oversight of campaigns and PO's.
- Champion the HBO Max and Kanal 5 brands in Denmark, ensuring all marketing feels relevant, exciting, and locally resonant.
- Set an ambitious standard for creativity and execution, leveraging iconic IP, and enhance the quality, positioning and impact of marketing efforts, advocating for local priorities including sports, global titles and local production.
Qualifications/Experience:
- Minimum 6 years of experience in marketing, preferably from the global streaming industry, entertainment industry or large consumer brands.
- Well-versed in running 360 campaigns - from development to tactical execution.
- Experience working with creative and media agencies - including briefing and providing relevant, timely feedback.
- A love of storytelling, creative ideation, and building global brands that endure.
- Strong creative instincts - loves to innovate within the marketing space and bringing a fresh perspective on how to create awareness and drive conversation.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Strong project management and organizational skills with attention to detail.
- Strong communication and presentation skills.
- Familiarity with digital and social media platforms.
- Fluency in English and Danish (another Scandinavian language is a bonus).
- A proactive, can-do attitude and a willingness to roll up your sleeves.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)