Manager, Digital Marketing (Organic and Paid Social Optimization)
Today• Burbank, CA
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Digital Marketing Manager for the Transactional Sales Division will lead the day-to-day execution and optimization of the division's organic and paid social presence in support of home entertainment priorities. This role translates high-level strategy into high-performing campaigns by managing content calendars, optimizing engagement, and ensuring best-in-class execution across platforms. Working cross-functionally with creative, media, sales, and franchise teams, the manager will focus on driving awareness, engagement, and transactional conversion across digital channels.
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Your Role Accountabilities...
- Execute organic social campaigns across Instagram, TikTok, Facebook, X, Threads, and emerging platforms.
- Build and maintain content calendars aligned to release priorities, promotional windows, and catalog moments.
- Manage timelines and workflows to ensure seamless campaign execution.
- Maintain campaign trackers and performance dashboards.
- Contribute to weekly/monthly reporting recaps highlighting insights and growth opportunities.
- Monitor and report on performance metrics (engagement rate, reach, video views, saves, shares)
- Oversee Meta monetization strategies, converting high-engagement organic and paid content into direct revenue streams.
- Identify trends, cultural moments, and platform-native opportunities to drive relevance.
- Partner with paid media teams to align messaging, creative, and targeting strategies.
- Track performance and collaborate on optimizations to improve efficiency and ROI.
- Ensure paid and organic efforts work cohesively to maximize campaign impact.
Qualifications & Experiences...
- 4+ Years relevant work experience
- Bachelor's Degree required
- Hands-on experience managing organic and paid social campaigns
- Strong understanding of platform best practices, metrics and emerging trends
- Expertise in organic social media strategy, content development, and monetization models
- Experience analyzing social performance metrics
- Highly organized with strong project management skills
- Passion for entertainment, WB library, emerging digital trends and driving innovation
- Knowledge of project management tools or interest in learning new skillsets
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $79,100.00 - $146,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Client-provided location(s): Burbank, CA
Job ID: Discovery-WAMEGLOBALR000103796EXTERNALENGLOBAL
Employment Type: OTHER
Posted: 2026-03-18T00:03:10
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)