Manager, Data & Targeting Ad Strategy

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Warner Bros Discovery is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive CNN's advertising business. The Data & Targeting Ad Strategy Manager will lead the ideation, development, and sales enablement of data-driven targeting capabilities, combining CNN's reach, assets, and rich consumer data to create effective targeting solutions for brands.

• Develop consumer-first targeting and data insights capabilities, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
• Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
• Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
• Partner cross functionally to define and optimize materials and processes to streamline the sale, execution and maintenance of innovation products
• Ability to research consumer and advertiser trends to qualify product development decisions
• Define and analyze KPIs that inform the success of products and efficiency of operations
• Collaborate with CNN's Product and Technology Teams on strategic and technical integration of ad products into their platforms
• Partner with the Sales Organization to articulate the value of CNN's Ad Product suite and how it can drive success for advertising partners

• 4+ years of digital media, ad operations, or product management experience
• Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
• Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
• Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
• Experience setting up processes for project intake and monitoring of and reporting on product health and success
• Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
• A strong bias toward action and can break down complex problems into steps that drive product development
• Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
• Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment