Manager, Brand Marketing

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Your new role:

The LATAM Brand Marketing Manager - HBO Max plays a pivotal role in leading high-impact brand initiatives across Latin America. This position is responsible for the strategic execution of upper funnel campaigns, ensuring alignment across markets and cross-functional teams. The role also oversees reporting, guideline training, and regional brand consistency.

This manager will act as a connector between creative, media, local go-to-market (GTM), social, and PR teams, driving collaboration and ensuring campaigns are executed with excellence and in line with brand guidelines.

Your role accountabilities:

• Contribute to the long-term brand strategy across LATAM, building a unified identity that resonates with the region's diverse cultural nuances.

• Lead the development and execution of complex brand campaigns focused on driving awareness and impact across LATAM.

• Manage campaign timelines, deliverables, and cross-country coordination to ensure seamless execution.

• Ensure brand guidelines are consistently updated and adopted across all regional markets.

• Oversee internal processes to guarantee timely and efficient campaign delivery.

• Coordinate strategic reporting and post-campaign analysis, including insights and post-mortem evaluations.

• Serve as a key liaison between creative, media, GTM, social, and PR teams to ensure strategic alignment and integration.

• Coordinate earned media ideas, supporting stakeholders in development and rollout.

• Support peers and stakeholders with brand inputs, fostering a culture of collaboration and excellence.

• Proven experience in brand marketing, with a focus on large-scale, multi-market campaigns.

• Strong project management and prioritization skills, with the ability to operate effectively under pressure.

• Strategic mindset with a keen ability to identify opportunities and drive impactful solutions.

• Demonstrated success in cross-functional collaboration and stakeholder alignment.

• Analytical thinking and data-driven decision-making.

• Expertise in branding and media, with a deep understanding of LATAM markets.

• High level of agility and adaptability in a fast-paced environment.

• Excellent communication skills, including clear and confident interaction with senior stakeholders.

• Fluent in English

• Fluent in Spanish and/or Portuguese

• Experience in regional/global projects involving coordination with international teams.

• Familiarity with brand tracking tools and campaign performance analysis.

• Experience mentoring and developing talent within marketing teams.

• Background in entertainment, media, or streaming industries is a plus.