Manager, Audience Analytics & Insights, CNN Digital
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it's like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role...
The Manager, Audience Analytics & Insights, will lead efforts to deepen CNN's understanding of audience discovery and growth across established and emerging platforms. In this role, you will lead the team's understanding of which audiences engage with CNN across platforms and which channels drive new audience growth, informing editorial, product, revenue and marketing strategies. As a people manager, you will serve as a technical mentor and QA lead for the analyst team, ensuring analytical rigor and consistency across deliverables.
Your Role Accountabilities...
The Manager of Audience Insights & Analytics will:
- Lead ongoing analysis to identify opportunities for audience growth, including through search, generative AI platforms, social platforms, newsletters, news aggregators and more.
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- Partner with editorial, product, and marketing teams to translate audience analytics and insights into strategic recommendations.
- Regularly assess the impact of audience development initiatives.
- Serve as technical mentor and QA lead for the analyst team on web/app traffic trends, reviewing analytical methodologies, SQL queries, and dashboards to ensure accuracy and consistency.
- Demonstrated ability to analyze and interpret web and app traffic patterns, identify data quality issues, and collaborate with technical partners to clarify and resolve discrepancies.
- Develop and maintain a regular practice of landscape and competitive analytics that helps inform deliverables like benchmarking and forecasting to inform strategic planning and growth targets.
- Develop frameworks and reporting tools to monitor audience growth, segmentation, and discovery across platforms.
- Collaborate with the Senior Director to shape analytics roadmaps and OKRs aligned with business priorities.
- Present findings and recommendations to stakeholders in clear, compelling formats connected to the business impact.
Qualifications & Experience...
- 5+ years in digital analytics, audience insights, or audience development strategy.
- Strong command of SQL, experience with large datasets and ability to collaborate with data engineers to design and validate data pipelines. Experience with dbt is a plus but not required.
- Experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and social analytics aggregation or owned platforms.
- Proven ability to evaluate experimental results.
- Proven ability to identify and estimate the potential drivers of audience growth.
- Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI).
- Proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics, Chartbeat, Parse.ly).
- Proven ability to mentor junior analysts and lead QA processes.
- Excellent communication skills and stakeholder management experience.
- Ability to thrive in a fast-paced, collaborative environment.
- Strategic thinker with a hands-on approach to problem-solving.
Preferred:
- BA/BS degree or higher in Math/Stats, Operations Research, Computer Science, Engineering, or other related quantitative field
- Experience with syndicated data sources (e.g., comScore, Similarweb, Rival IQ).
- Background in digital media, publishing, or news analytics.
Additional Information
On December 5, Netflix and Warner Bros. Discovery announced they have entered into a definitive agreement under which Netflix will acquire Warner Bros., including its film and television studios, HBO Max and HBO. The transaction is expected to close after the separation of Warner Bros. Discovery's Global Networks division, Discovery Global, into a new publicly-traded company, which is expected to be completed in Q3 2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.
Although you will be hired by Warner Bros. Discovery, upon the planned spin-off of Discovery Global in 2026, your employment likely will transition to Discovery Global. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $91,140.00 - $169,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)