Category Manager
2 days ago• Warsaw, Poland
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
To stanowisko...
Jako Category Manager będziesz odpowiadać za rozwój i biznesową skuteczność wybranej kategorii treści w TVN24 Digital. To rola go-to-market - łączysz redakcję, produkt, marketing, badania, sprzedaż subskrypcji i sprzedaż reklam po to, aby użytkownik otrzymał dokładnie taki content, jakiego potrzebuje, we właściwym czasie i właściwym kanale.
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Nie tworzysz treści - za to odpowiada redakcja.
Twoim zadaniem jest wykorzystać ich potencjał: mądrze je dystrybuować, promować, analizować i monetyzować, zarówno w modelu zasięgowym, jak i subskrypcyjnym.
Zakres obowiązków...
- Zarządzasz kategorią end-to-end: planujesz dystrybucję, promocję i rozwój formatów.
- Dbasz o customer journey - od pierwszego kontaktu użytkownika z marką, aż po konwersję, retencję i działania antychurn.
- Analizujesz wyniki (PV, VV, UU, subskrypcje, inventory, przychody) i wyciągasz z nich konkretne decyzje.
- Przekładasz dane i insighty na wymagania biznesowe dla produktu i rekomendacje dla redakcji.
- Współpracujesz z marketingiem, social/YouTube i dystrybucją nad strategią promocji kategorii.
- Wspierasz sprzedaż subskrypcji w działaniach pozyskaniowych, retencyjnych i antychurnowych.
- Pracujesz ze sprzedażą reklam nad jak najlepszym wykorzystaniem inventory.
- Uczestniczysz w testach i eksperymentach, szukając sposobów na ciągłą poprawę wyników.
- Redakcja - oni tworzą treści, ty pomagasz im dotrzeć do odpowiedniego odbiorcy i maksymalizować potencjał biznesowy.
- Badania i analityka - rozumienie użytkowników i ich potrzeb.
- Marketing / Social / YouTube - promocja contentu i pozyskiwanie odbiorców.
- Subskrypcje - wzrost konwersji i utrzymania abonentów.
- Sprzedaż reklam - rozwój przychodów i formatów komercyjnych.
- Product & Tech - wdrażanie rozwiązań wspierających kategorię.
Nasze oczekiwania...
- 3-7 lat doświadczenia w digital media, produktach cyfrowych, streaming, social lub data-driven roles,
- swobodna praca z danymi i KPI,
- umiejętność prowadzenia projektów end-to-end,
- komunikatywność, umiejętność współpracy i rozumienie roli redakcji,
- zainteresowania z zakresu biznesu, produktu, marketingu i kontentu,
- znajomość angielskiego na poziomie pozwalającym na codzienną współpracę.
Oferujemy...
- umowa o pracę
- pakiet świadczeń: prywatna opieka medyczna, ubezpieczenie na życie i NNW, platforma kafeteryjna MyBenefit, dofinansowanie do karty sportowej, fundusz świadczeń socjalnych, programy emerytalne, program poleceń pracowniczych
- inicjatywy na rzecz równowagi między życiem zawodowym a prywatnym: platforma wellbeingowa, joga, masaże, webinaria edukacyjne, Program Wsparcia Pracowników, organizowane przez pracowników pokazy filmowe w biurowej sali kinowej
- szkolenia i rozwój: platforma szkoleniowa, dofinansowanie lekcji języka angielskiego, Employee Resource Groups, Engagement Club - możliwość rozwijania swoich zainteresowań w tematycznych grupach pracowniczych, spotkania online z ekspertami
- działania CSR: akcje wolontaryjne, inicjatywy ekologiczne i społeczne
- dostęp do miejsc parkingowych
ENG
Your New Role...
As a Category Manager, you will be responsible for driving the business performance of your content category within TVN24 Digital. This is a go-to-market role - you connect Editorial, Product, Marketing, Research, Subscription Sales and Advertising Sales to ensure that users receive the right content at the right moment in their journey.
You do not create content - that is the responsibility of the Editorial team.
Your job is to unlock its full value: distribute it effectively, promote it, analyse performance and maximise revenue across reach and subscription models.
Your Role Accountabilities...
- Manage the category end-to-end: distribution planning, promotion and format development.
- Shape and execute the customer journey across all stages: awareness → engagement → conversion → retention → anti-churn.
- Analyse performance (PV, VV, UU, subscriptions, inventory, revenue) and turn data into decisions.
- Translate insights and analytics into business requirements and editorial recommendations.
- Work with Marketing, Social, YouTube and Distribution on category promotion strategies.
- Support Subscription Sales in acquisition, retention and anti-churn initiatives.
- Partner with Advertising Sales to optimise inventory and monetisation.
- Participate in tests and experiments to continuously improve category performance.
- Editorial - they create the content; you help it reach the right audiences and deliver business impact.
- Research & Analytics - understanding user needs and behaviours.
- Marketing / Social / YouTube - amplification and audience growth.
- Subscription Sales - conversion, retention and anti-churn.
- Advertising Sales - revenue optimisation and commercial formats.
- Product & Tech - shaping and delivering solutions supporting the category.
Qualifications & Experience...
- 3-7 years of experience in digital media, digital products, streaming, social or data-driven roles,
- comfortable working with KPIs and analytics,
- can lead initiatives end-to-end,
- communicates well and collaborates with many teams,
- understands how editorial, product and business work together,
We offer...
- contract of employment
- benefits package: private medical care, life and accident insurance, MyBenefit cafeteria platform, sports card, social fund, retirement pension plan, Employee Referral Program
- work-life balance initiatives: well-being platform, yoga, massages, educational webinars, Employee Support Program, film screenings organized by employees in the office cinema
- training and development: training platform, co-financing of English lessons, Employee Resource Groups, Engagement Club - the opportunity to develop your interests in thematic employee groups, online meetings with experts
- CSR activities: volunteering, ecological and social initiatives
- access to parking spaces
On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here.
Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Discovery Global. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
Client-provided location(s): Warsaw, Poland
Job ID: Discovery-WAMEGLOBALR000102552EXTERNALENGLOBAL
Employment Type: OTHER
Posted: 2026-02-06T19:34:11
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- FSA
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- On-site/Nearby Childcare
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Company Outings
- Snacks
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Unlimited Paid Time Off
- Sabbatical
- Volunteer Time Off
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- 401(K)
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
- Learning and Development Stipend
- Access to Online Courses
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)