Senior Marketing Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The role will be responsible for leading large scale marketing strategies and plans to drive Visa's business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Meta, Tik Tok & Google.

Job responsibilities may include:

• Support in the development of brand strategies that increase Visa brand value and recognition in the region
• Design and implement insights-driven scaled brand marketing programs and campaigns
• Coordinate closely with digital, creative and media agencies to develop brand campaigns that increase Visa's share of voice in the market
• Act as the custodian of Visa brand in the region; ensure all communications and programs adhere to Visa brand positioning, standards and guidelines
• Activate global sponsorships and product initiatives locally
• Identify opportunities to scale programs to Marketing Services function
• Monitor market trends and competitor activities to identify opportunities and threats
• Coordinate with CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelines
• Develop and implement strategic partnership initiatives that support the Visa brand's visibility and growth around specific consumer passion points

• Demonstrated track record in the development and implementation of
• integrated campaigns with experience deploying out-of-the-box creative digital
• marketing campaigns
• Innovative thinker with a track record of delivery and proven ability to manage
• several projects concurrently and see them through from conception to
• conclusion
• Project management skills
• Influencer and/or partnership tie up experience
• Pro-active with strong self-management skills including demonstrable drive
• and energy
• Creative, team oriented, collaborative, diplomatic, and flexible, with excellent
• presentation skills, including strong oral and writing capabilities

• Arabic and English speaker
• Minimum bachelor's degree in business or a related field with a marketing
• foundation, MBA preferred
• Multi-national marketing experience is an advantage, ideally in digital media
• payments industry, consumer cards sector.
• Excellent performance in marketing management (minimum 8 years'
• experience in Marketing)