Marketing Manager, VAS Marketing Hong Kong

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Summary

The Hong Kong & Macau Marketing team is responsible for creating and implementing all B2C and B2B marketing strategies to uplift the Visa brand equity in both geographical locations across all key stakeholders, such as consumers, businesses, clients, and partners. The team is passionate about the brand and dedicated in supporting key growth priorities. This role is accountable for the strategic planning and execution of the Brand, Visa Solutions, and partner marketing activities within the market. 

 

What a Marketing Manager, VAS (Value-Added Service) does at Visa:

The Marketing Manager (Value-Added Service) is responsible for designing, delivering, and optimizing marketing solutions that provide added value to clients and partners. This role acts as a strategic advisor, driving adoption of VAS offerings and ensuring measurable impact on business growth.

Key responsibilities include:

• Lead and execute integrated marketing campaigns and projects, ensuring timely delivery within scope and budget for clients and partners.
• Collaborate with internal stakeholders to align on project objectives and deliverables.
• Develop business and marketing recommendations and deliver effective client presentations.
• Manage external agencies, vendors, and partners, including briefing, negotiation, and performance evaluation.
• Plan and execute B2B and B2C campaigns across digital, social, and offline channels.
• Manage creative development, media planning, and event activations and sponsorships.
• Analyze campaign results, report progress, and provide actionable recommendations.
• Drive process improvements and efficiencies in campaign execution.

 

Qualifications

What you will need:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 8-10 years of relevant experience in marketing, with a strong background in project management.
• Proven success in B2C and B2B marketing, including integrated marketing campaign management, partnerships, sponsorships and effective media communications.
• Experience in agency and stakeholder management.
• Strong budgeting, timeline, and resource management skills.
• Proficiency in digital marketing tools, analytics, and campaign management.
• Excellent communication skills in English and Chinese preferred.
• Strategic mindset with a proactive, creative, and results-oriented approach.
• Comfortable working in a fast-paced and dynamic environment. 

What will also help:

 

• Experience working with banks, fintechs, or financial services clients.
• Digital savvy with a strong understanding of online platforms, tools and social.
• Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Client-provided location(s): Hong Kong

Job ID: 3844e9ee-aea8-46c7-8746-8131a1b4d4b4

Employment Type: OTHER

Posted: 2025-11-18T10:15:37