Marketing Analyst
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description
Job Summary
The Marketing Analyst is responsible for supporting the achievement of business and marketing objectives with clients and partners. This role involves the development and implementation of client and market plans, campaign execution, and measurement of engagements. The Marketing Analyst works across financial institutions, merchant sellers, fintech partners, and government stakeholders to advance economic inclusion and drive marketing success. The position requires the ability to solve problems quickly, deliver value to stakeholders, and utilize data and analytics to measure marketing effectiveness and inform decision-making.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities
- Develop and implement comprehensive marketing plans in collaboration with account executives and stakeholders.
- Execute campaigns and programs, including promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support.
- Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.
- Conduct analyses and research to support strategic planning and marketing plan development.
- Identify actionable consumer insights and opportunities through data analysis and consumer understanding programs.
- Ensure compliance with processes, controls, and brand standards.
- Manage marketing budgets and reporting.
- Collaborate with cross-functional teams to ensure data consistency and integrity.
- Design and update dashboards to communicate key performance indicators and campaign outcomes.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications
- 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).
- Experience in media and marketing analytics.
- Experience in developing and implementing marketing plans.
- Experience in campaign execution and measurement.
- Experience in data analysis and reporting.
- Experience in collaborating with cross-functional teams.
- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
- Experience in managing media budgets and optimizing for ROI.
- Experience in digital platforms and channel strategies.
- Experience in sales presentations and advising clients.
- Experience in creating dashboards and performance reports.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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Perks and Benefits
Health and Wellness
- Long-Term Disability
- HSA With Employer Contribution
- On-Site Gym
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Health Reimbursement Account
- Mental Health Benefits
- Virtual Fitness Classes
- HSA
Parental Benefits
- Fertility Benefits
- Family Support Resources
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Company Outings
- On-Site Cafeteria
- Holiday Events
- Happy Hours
- Casual Dress
Vacation and Time Off
- Paid Holidays
- Paid Vacation
- Volunteer Time Off
- Summer Fridays
- Leave of Absence
- Personal/Sick Days
Financial and Retirement
- 401(K)
- Relocation Assistance
- Performance Bonus
- Stock Purchase Program
- Company Equity
- 401(K) With Company Matching
- Financial Counseling
Professional Development
- Shadowing Opportunities
- Access to Online Courses
- Promote From Within
- Learning and Development Stipend
- Tuition Reimbursement
- Mentor Program
- Leadership Training Program
- Associate or Rotational Training Program
- Lunch and Learns
- Internship Program
- Professional Coaching
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)