Sr Product Manager - Hyper-Personalization

As the Senior Product Manager for Hyper-personalization, you will be responsible for :

• Formulating the vision and value proposition for the personalization platform.

• Guide to platform product strategy and roadmap through research and analysis.

• Collaborate with business stakeholders to inform use case strategy.

• Contribute to people/process enablement and outcome measurement within client experience

• Lead cross-functional teams to ensure alignment and execution.

• Implement audience segmentation and engagement strategies.

• Integrate data, AI/ML, experimentation, and analytics into the personalization platform.

• Collaborating with technology architecture and development teams to ensure seamless integration of personalization features , including MarTech .

• Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience.

• Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership.

• Ensure governance and compliance in platform operations.

• Defining strategies and contributing to annual planning to achieve business objectives .

Qualifications

The ideal candidate will have:

• Proven experience in cross-functional leadership and strategic thinking.

• Strong collaboration skills across various divisions and organizations .

• Executive presence and the ability to influence and communicate effectively.

• Strong understanding in AI/ML, analytics, and technology architecture , including MarTech .

• Ability to manage complex programs and engage deeply with stakeholders.

• Comfort with ambiguity and the ability to make informed decisions.

• Business acumen to define strategies and inform annual planning.

Career Growth

This role offers significant potential for career growth, including:

• Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard

• Exposure to executive leadership and strategic decision-making

• Ability to drive impactful initiatives that enhance customer engagement and business growth

• Development of expertise in cutting-edge AI/ML and marketing technology platforms

• Expansion of cross-functional leadership and collaboration skills

• Contribution to the overall business strategy and annual planning

Special Factors

Sponsorship
Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Client-provided location(s): Scottsdale, AZ, Charlotte, NC, Dallas, TX, Malvern, PA

Job ID: Vanguard-170619

Employment Type: FULL_TIME

Posted: 2025-10-08T20:38:38