Sr Product Manager - Hyper-Personalization

As the Senior Product Manager for Hyper-personalization, you will be responsible for :

• Formulating the vision and value proposition for the personalization platform.

• Guide to platform product strategy and roadmap through research and analysis.

• Collaborate with business stakeholders to inform use case strategy.

• Contribute to people/process enablement and outcome measurement within client experience

• Lead cross-functional teams to ensure alignment and execution.

• Implement audience segmentation and engagement strategies.

• Integrate data, AI/ML, experimentation, and analytics into the personalization platform.

• Collaborating with technology architecture and development teams to ensure seamless integration of personalization features , including MarTech .

• Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience.

• Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership.

• Ensure governance and compliance in platform operations.

• Defining strategies and contributing to annual planning to achieve business objectives .

• Proven experience in cross-functional leadership and strategic thinking.

• Strong collaboration skills across various divisions and organizations .

• Executive presence and the ability to influence and communicate effectively.

• Strong understanding in AI/ML, analytics, and technology architecture , including MarTech .

• Ability to manage complex programs and engage deeply with stakeholders.

• Comfort with ambiguity and the ability to make informed decisions.

• Business acumen to define strategies and inform annual planning.

• Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard

• Exposure to executive leadership and strategic decision-making

• Ability to drive impactful initiatives that enhance customer engagement and business growth

• Development of expertise in cutting-edge AI/ML and marketing technology platforms

• Expansion of cross-functional leadership and collaboration skills

• Contribution to the overall business strategy and annual planning