Senior Product Marketing Manager

Responsibilities

• Lead development and execution of the multi-year marketing strategy for the assigned product, service, or audience segment.
• Translate business goals into clear, actionable strategies, OKRs, and marketing plans.
• Define and evolve the segment's positioning, value proposition, and messaging architecture.
• Build a deep understanding of target audiences, including behaviors, needs, motivations, and key decision drivers.
• Apply market insights, competitive intelligence, and win/loss analysis to guide strategic decisions and influence business direction.
• Oversee development of content, integrated campaigns, and experience support (events, meetings), partnering cross-functionally with engagement strategists, creative, MarTech, and analytics teams.
• Act as a trusted advisor to senior business leaders, providing insight-backed recommendations that strengthen commercial outcomes.
• Lead quarterly and annual planning cycles to align marketing investments, roadmaps, and resources with enterprise objectives.
• Create a test-and-learn environment to continuously improve messaging, targeting, and channel strategies.

• 8+ years of experience in product marketing, go-to-market strategy, or related B2B marketing roles; financial services or retirement/recordkeeping experience preferred.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
• Proven ability to lead strategic marketing initiatives that drive business outcomes.
• Demonstrated expertise in positioning, segmentation, competitive analysis, and multi-channel GTM planning.
• Strong ability to synthesize insights and translate them into clear recommendations and marketing actions.
• Excellent communication, storytelling, and stakeholder-influencing skills, including working with senior leaders.
• Ability to manage complex cross-functional initiatives without direct authority.
• Comfort working with data, establishing OKRs, and applying measurement to optimize marketing programs.
• Experience operating in a regulated environment preferred.