Senior Marketing Engagement Strategist

Key Responsibilities

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.
• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.
• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.
• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.
• Use data and analytics to inform strategy, optimize campaigns, and measure performance.
• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.
• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

• Creation of actionable, personalized, and scalable engagement strategies.
• Effective integration of marketing activities across teams and channels.
• Measurable impact on marketing objectives and business outcomes.
• Leadership in advancing marketing strategy and innovation.

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.
• Strong analytical skills with proven experience using data to drive marketing strategy.
• Deep understanding of customer journeys and personalization techniques.
• Excellent communication, presentation, and stakeholder management skills.
• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.